I-Top 8 ye-Indian Beer Brands

Ama-Indian Beers Azama Ukuvakashela eNdiya

Imbonini yebhiya yaseNdiya ikhula, ngokukhula konyaka ka-10% okulindelwe eminyakeni ezayo, nokuvakashela eNdiya ngeke kuphelele ngaphandle kokuzama ezinye zezinyosi eziphezulu zaseNdiya.

Utshwala lwathunyelwa eNdiya yiBrithani, ozobe eseqedela ukuphuza okwakhiqiza ubhiya wokuqala wase-Asia - u-ale owaziwa ngokuthi iS Lion. Kodwa-ke, kulezi zinsuku, i-lager yiyona ndlela enkulu kakhulu yobhiya etholakala eNdiya. Iza emandleni amabili - omnene (cishe u-5% utshwala) kanye nokuqina okunomusa (u-6-8% utshwala). Kuye ndawo, ibhodlela elikhulu le-650 ml lebhiya liyokukhokhela cishe ama-rupie angama-100 esitolo sokudakwa, futhi kabili noma kathathu ebhodini e-India.

Ngenkathi izinkampani zobhiya emhlabeni jikelele ezifana ne-Fosters, iTuborg, iCarlsberg, i-Heineken ne-Budweiser ziyatholakala futhi zikhula ngokushesha ekuthandeni eNdiya, lesi sihloko sigxile kuphela kuma-brand brand yase-Indian.

Umkhiqizi omkhulu kunazo zonke e-India yi-Bangalore-based United Breweries, eyenza i-Kingfisher ne-Kalyani Black Label. Le nkampani ilawula cishe isigamu semakethe. SABMiller omkhulu (manje u-Anheuser-Busch InBev) wangena emakethe yaseNdiya ngonyaka ka-2000. Ngo-2001, ithola i-Mysore Breweries (eyenza uKnock Out ubhiya), ilandelwa yiBraw Wallace sikaBrazil Challenge no-Haywards 5000 ngo-2003. umkhiqizi omkhulu wezinyosi e-India, ngesabelo samakethe esingaba ngu-25%.

Okubaluleke ngokuphawulekayo ukunyuka kwamuva kwezinyosi eNdiya. Kulindeleke ukuthi kube yinto enkulu kakhulu esikhathini esizayo nabadlali abaningi abasha abangena emakethe. Uma unesithakazelo kubhiya bezinsimbi zaseNdiya, hlola lezi zinkimbinkimbi eMumbai.

• 01 ngo-08

  Kingfisher

  I-Kingfisher, "INkosi Yezikhathi Ezihle", yiyona indiya eyaziwayo futhi ekhona kakhulu e-India. Igama layo lihlotshaniswa nemidlalo, imfashini, ngisho nezindiza. Lo mkhiqizo waqalwa eNdiya ngo-1978 futhi unesabelo esikhulu semakethe engaba ngu-40%, nakuba lokhu kuye kwehla ngo-4.3% eminyakeni yamuva ngokucwaninga kwamakethe. Ubhiya ngokwayo kuyinambitha elula, okulula ukuphuza okunezinambuzane eziningi. Ihla kahle ngempela - uma kungeyona encane kakhulu ngezinye izikhathi! I-Kingfisher Strong ethandwa kakhulu, equkethe cishe u-8% utshwala, ihola imakethe yaseNdiya. It has ukunambitheka ngaphezulu kuka Kingfisher Premium njalo, okuyinto ine 4.8% utshwala. Enye indlela i-Kingfisher Blue, emakethe emincane neyendabuko. Lokhu futhi ubhiya obuqinile obuseduze no-8% utshwala kodwa kunomdla olula kakhulu wamanzi. I-Kingfisher Ultra ehlukile futhi ephelele, eyenziwe ngezithako ezingenisiwe, iyilebula elisha lokushayela emakethe.

• 02 ngo-08

  Haywards

  Umshwalense we-Haywards ubhiya kakhulu owaziwa yi-Haywards 5000 eqinile, equkethe u-7% utshwala. Lo mkhiqizo waqalwa ngo-1974, kanye nobhiya obumnandi bukaHaywards 2000, njengokwandiswa komkhiqizo odumile wase-Haywards utshwala (owasungulwa ekuqaleni kwawo-1900). I-Haywards 5000 yabe ishaya imakethe ngo-1978. Muva nje, ngonyaka ka-2015, uSABMiller uqalise ubhiya be-Haywards 5000 BOLD owenziwe amahora angu-48 ubude futhi unomdla ogcwele. I-Haywards iphinda ikhiqize iHaywards enamandla kakhulu e-10000. UHaywards unesabelo semakethe cishe ngo-11%, futhi isetshenziswa kakhulu eRajasthan, ePunjab, eHaryana, eMadhya Pradesh naseChattisgarh.

  I-brand yeHaywards yotshwala yasungulwa ngu-Britisher Sir Anthony Hayward, kanti abazukulu bakhe ababili baqhuba ubhedu obuhle kakhulu nesidlo sasekuseni eningizimu yeGoa. Ibha ikhonza i-Haywards 5000, yebo. Futhi kukhona ubhiya wamahhala kunoma ubani ongashaya irekhodi lokuphuza.

• 03 ngo-08

  Godfather

  I-Godfather yiyona brand brand beer flagship of Devans Modern Breweries Limited, inkampani yobisi eyaqala ukusebenza eJammu ngo-1961. Ubhiya buza ngezinhlobo ezintathu - Strong (7.5% okuqukethwe utshwala), Lager (5% okuqukethwe utshwala) kanye Lite (4.5 % kokuqukethwe kotshwala). Okuyingqayizivele nge-Godfather ubhiya umjikelezo wesikhathi eside, ohlala izinsuku ezingu-25, ngokungafani nezinsuku ezijwayelekile ezingu-12-15. Lokhu kunika umzimba nomunwe othomayo. Uzothola ukuthi i-Godfather Lager ne-Lite ubhiya kunomunyu kunamanye ama-lagers afana ne-Kingfisher Premium.

  I-Godfather isibe umkhiqizo wezinyosi okhula ngokushesha kunazo zonke eNdiya eminyakeni yamuva ngenxa yokukhushulwa kwezinhlobo eziningi, futhi ithandwa kakhulu nentsha. Idla ngokuyinhloko enyakatho ye-India, lapho inamasheya emakethe ephakathi kuka-20-50%, kuye ngokuthi isimo.

• 04 ngo-08

  Knock Out

  Eqaliswe ngo-1984, i-Knock Out ubhiya idume kakhulu emazweni aseKalataka, eTelangana naseMaharashtra. Inhloso yomkhiqizo "ukugubha amadoda aqinile abonisa uhlamvu oluqinile". Lo ubhiya we-malt ubeka i-punch! It has ukunambitheka okunamandla futhi iphunga, okuqukethwe udoti ka 8%, futhi carbonation okuhle. Lo mkhiqizo unesabelo samakethe angu-9% nabaningi abaphuza ngokwethembeka eNingizimu India.

• 05 ka-08

  I-Kalyani Black Label

  I-Kalyani Black Label ingenye yezinsimbi ezindala kunazo zonke zaseNdiya (futhi ezinye zizokutshela ukuthi isiphuzo somuntu omdala). Inesimo sokwazisa eWest Bengal, lapho saqala khona ngo-1969. Ubhiya ubizwa ngokuthi yi-United Breweries 'yokuqala yokudakwa, edolobheni laseWest Bengal laseKalyani ngase Kolkata . Kuthandwa kakhulu empumalanga ye-India nase Delhi , futhi ifika kokubili izinhlobo ze-premium (ezinobumnene) nezinhlobo ezinamandla. Ibhiya elinamandla lichazwa ngokuthi "ubisi obubushelelezi obuhle, obomvu obuningi". Ukuqukethwe kwalo utshwala kuwu-7.8% onomusa futhi kunomphumela wokumangalisa othakazelisayo. Uma uthanda ubhiya obunambitheka amaningi, hamba ku-Kalyani.

• 06 ka-08

  I-Royal Challenge

  I-Royal Challenge Premium Lager yasungulwa ngo-1993 futhi inokuphuza utshwala okungaba ngu-5%. Umjikelezo wokuphuza ubisi obusisiwe wenza kube bushelelezi ngokunambitheka okucebile. Ukukhangisa kugxile ekubuseni komkhiqizo nge-line, "Ngifisa sengathi impilo yakho yayibukeke njenge-Royal Challenge". Akuyona i-flavorsome njenge-Kalyani Black Label, kodwa isacacile. I-SABMiller isungulwe uhlobo oluqinile lwebhiya eningizimu ye-India ngo-2011.

• 07 ngo-08

  Amakhosi

  Amabhishi amahle eGoa kanye noMakhosi ubhiya ahamba ngesandla. Leli bhiya, ngeshwa likhishwe kuphela futhi lidayiswa ku-Goa, liyisici esivelele kunoma yikuphi uhambo lapho. I-Kings Black Label premium pilsner iyinambitha elula kakhulu, enombala obomvu, ubhiya owaziwa ngomuncu wayo we-malt smoky. Yathola utshwala obuyi-4.85%, futhi ithengiswa kakhulu kakhulu. Ibhodlela elincane lama-375 ml lizakukubuyisela emuva kuphela ama-rupees angama-50 emanzini amaningi asebhishi, nengxenye lapho esitolo sokudakwa. Akumangalisi ukuthi amaKhosi ahlala ekhumbule abantu abaningi ngemva kokuphela kweholide! Namuhla, izakhamuzi zaseMumbai zingaphinda ziphindiselele ekhaya. Amakhosi amakhosi aqaliswa edolobheni ngo-2015.

• 08 ngo-08

  Bira 91

  Hambisa amabhiya ajwayelekile, i-Bira 91 (inombolo enamakhodi wezwe laseNdiya) iyinhlangano yobhiya obusha obamba i-India esezindaweni zasemadolobheni ngesiphepho. Ukwethulwa ngo-2015, sekuvele igama lomndeni phakathi kwabathandi bebhiya futhi libheja eliphezulu kunazo zonke zokuthengisa ubhiya ezindaweni eziningi zamadolobha amakhulu. Le nkampani ihlose ukugcwalisa igebe emakethe ukuze kube "umkhiqizo onobuhle, ongabonakaliyo, ojabulisayo nohlakaniphile wobhiya". Libekwe phakathi kwama-brand ajwayelekile e-Indian brand kanye namazwe abizayo angenisiwe.

  Ukuze abone futhi adale ubhiya obuyohambisana ne-palate yaseNdiya, umsunguli wenkampani wachitha izinyanga ezintathu ehamba eYurophu. I-Bira 91 iqalile ngezinhlobo ezimbili ezinzima kakhulu (ngokuqukethwe kotshwala ngezansi kwe-5%) kunamanye amabhiya emakethe yaseNdiya. I-Bira 91 i-White i-Ale iyisimo esibi kakhulu sezinyosi zikakolweni esinezinti zezimbali ezinamakha, ngenkathi i-Bira 91 Blonde iyinhlamba enambithekayo enezingodo eziningi kanye ne-malt. Le nkampani iye yaletha ubhiya obuqinile nokukhanya. I-Bira 91 Ukukhanya ubhiya obuncane bekhalori ngokuncipha kokuqukethwe kotshwala (4%) yabathengi abazi kahle impilo. I-Bira 91 i-Strong i-high intensity kakolweni ubhiya olunokuphuza okwe-7%. Esikhathini sokuthi uBira ufuna, inkampani yaqala ngaphandle komkhankaso wokuthengisa futhi incike emlonyeni. Ngo-May 2017, i-Bira 91 yaboniswa kwiNhlangano YeZizwe Ezihlangene 'Uhlelo Lwezinyanga.