Isitolo seMigodi ye-Selfridges - Kusuka ku-Moderate kuya kwizinkanyezi ezinenani eliphansi

Yisho Inani Lakho

I-Selfridges yinto esitolo sokugcina esisodwa esiphezulu sokuthengwa kahle, abathengise imfashini. Yiziphi ezimbalwa abathengi besikhathi samanje abazi ukuthi lesi sitolo esinohlonishwa saseNgilandi sasiyisibambiso esibalulekile samalungelo abesifazane.

I-chain encane yezeminyango yase-UK enkulu futhi ephelele, i-Selfridges yilokho ongawuthola uma uhamba ngesitayela se-fashionista ye-Harvey Nichols ngehlobo le-encyclopedia abathengisi bezinto zokuthengisa ukuthi ikhathalogu yeSears & Roebuck isetshenziswa.

Izitolo, zonke ezakhiweni ezingavamile, ezazijwayele ukuhlobisa emakethe ephakathi. Lezi zimpahla zomdayisi wezinsuku zinyathelisa amanani kancane kancane futhi wenza ukuthengwa kwonyaka okumele kuhlolwe.

Okufanele ukuthenga ku-Selfridges Department Stores

I-Selfridges igcizelela izimpahla zokunethezeka nezomklami, ukudla okungajwayelekile kanye namaphethelo okugcina eminyangweni yase-UK. Iveza izakhi zakamuva zakwa-UK kanye namazwe ngamazwe eduze kwamagama ashiwo kahle.

Kodwa izingubo ziyisiqalo nje. Lona uhlobo lwesitolo oluhamba usuku lonke, ngokwenza amafashoni abesilisa, abesifazane nabantwana, ubucwebe, amathoyizi, izindlu zendlu, amakhemikhali eziningana nezindwangu ze-nail, izesekeli zasemakhaya nemikhiqizo yokuphila, ubuchwepheshe kanye nemishini encane.

Ku-540,000 sq, i-flag yayo ye-Oxford Street enye yezitolo ezinkulu kunazo zonke emhlabeni, lapho ungathenga khona amakhilogremu ambalwa amazambane, bheka umbukiso wemidwebo yobuciko obunqenqemeni noma utshale i-headset ye-Bluetooth yokuqala ye-diamond ehlanganisiwe.

Konke lokho kanye nokudla okumele kufe. Nakho konke okuvela endaweni enhle yaseFrance, izitsha ezinomsoco zaseThailand naseNdiya, ama-donuts e-Krispy Kreme, ngisho nezitayela zaseNew York zinezinkwa zezinyosi (zibiza ngokuthi yenkomo yesikhumba lapha). Futhi-ke, uma ungathanda ukuzipheka, ungathenga zonke izithako ozidingayo kwelinye lama-foodhalls e-Selfridges - inhlanzi, inyama, izinkukhu, i-pasta, umdlalo, izithelo nemifino, ukudlala, ukuyiqamba.

Izinsizakalo ezishaqisayo

Isitolo se-Selfridges Isitolo sinezinsizakalo ongasilindela esitolo esiphezulu samasitolo: abathengi bomuntu siqu, izinguquko, i-Salon yobuhle - empeleni izinwele eziningana zezinwele zamadoda nabesifazane, kanye ne-bar ye-nail ne-spa yesikhumba. Kodwa ukushaywa okusheshayo phansi uhlu lwabo lwama-alfabhethi lwamasevisi ase-esitolo lwembula:

Futhi ...

... ukhohlwe ukushintsha imali? Akuyona inkinga, zonke izindleko ze-Selfridges, kuzo zonke izitolo zenkampani zamukela:

Indawo Yokuthola Izitolo Zase-Selfridges

Lokhu kubuyiselwa okuningi kuthatha umzamo omkhulu. Ngakho-ke, kukhona amagatsha amane kuphela. Kodwa noma yikuphi i-Selfridges kuwufanelekile ukuvakashelwa - ngisho noma konke okusemandleni okukwazi ukukwenza kubheka nxazonke futhi ube ne-snack kwenye yezindawo zokudlela noma imigoqo. Thola ngokuchofoza kulezi zixhumanisi:

Shiya yona eNyakatho Melika ...

... ukuza nale mix-over-the-top okwamanje yokuwina. I-Selfridges yasungulwa ngo-1909 yi-Wisconsin owendabuko, uHarry Gordon Selfridge - owaqeqesha eMachel Marshall Field. Sekuyiminyaka ingxenye yeSears Holdings, enye inkampani yaseNyakatho Melika, i-Selfridges okwamanje iphethwe ngumndeni waseCanada waseCanada onomnikazi wesitolo sikaHolt Renfrew no-Ireland Thomas.

Miss Selfridge, ukukhishwa kwesitolo semnyango, namagatsha kuyo yonke indawo, akuseyona ingxenye yenkampani efanayo.

Oh Yebo, Ngabe Ngikhulume Amalungelo Abesifazane?

UMnu. Selfridge wasungula isitolo sakhe njengoba nje inhlangano yabesifazane besele yayingena ngokugcwele futhi uMgudu ophakathi kweLondon Underground wawuletha abesifazane besigaba esiphakathi, amadlelo aseMngceleni eLondon. Ukuthenga njengento yokuzilibazisa ehloniphekile yabesifazane kwakuyintsha. Abazimele besifazane abazimele basekela udoti ngoba wayazi ukuthi, ekugcineni, bebengaba amakhasimende akhe angcono kakhulu.

Kungase kubonakale kungavamile, namhlanje, kodwa ukugqoka okwesifazane nowesifazane nokugqoka kwakubhekwa kubalulekile kulezi zinhlanzi ezivelele njengama-Pankhursts, ahlala e-Selfridges. I-Selfridge yayiyisixhasi esibalulekile salokhu kuhamba. Uze wenqabe ukucindezela amacala uma i-suffragette iphula elinye lamafasitela angama-25 egciniwe egciniwe-ke enkulu kulo lonke izwe.

Ukwenza izitolo zibe lula futhi zijabulise kakhulu abesifazane, i-Selfridge yavula amakholomu kanye nezindawo zokudlela esitolo sokuqala futhi yayinezikhungo zokugcina ezitolo, zomphakathi amakamelo omama. Konke kwaklanyelwe ukwenza usuku lokuthenga edolobheni into ehloniphekile, ye-surburban owesifazane wayezoyilindela.