Ucwaningo luveza ukukhula okubalulekile kanye nemikhuba yezenhlalakahle
Imakethe yokuhamba nge-adventure yakhula ngezinga elimangalisayo lama-65% ngonyaka kusukela ngo-2009-2013. Lesi yisiphetho sombiko wabathengi ohlanganiswe yi- Adventure Travel Trade Association (ATTA) ne-George Washington University.
I-Adventure Tourism Market Study (ATMS) iqoqa idatha kusuka ezindaweni ezintathu: eNyakatho Melika, eNingizimu Melika naseYurophu. Ngokusho kwe-UNWTO, lezo zifunda ezintathu zihlangene ngamaphesenti angu-70 ezokuhamba emhlabeni wonke.
Abanye amaphesenti angu-40 abahambi abavela kulezi zindawo baboniswe ekuphenduleni kwabo ukuthi i-adventure yayiyingxenye eyinhloko yohambo lwabo lokugcina.
Izindleko zanda
Enye yezingxenye eziyinhloko ku-ATMS ukuhlaziywa komthelela wezomnotho wokuhamba nge-adventure. Ucwaningo lulinganise inani eliphelele lokuvakasha kwe-adventure ephumayo emhlabeni wonke. Isibalo esivela ku-R3 263 billion siphezulu kakhulu kusuka ku-$ 89 million esikutholayo ngo-2010 inguqulo ye-ATMS. Lelo cwaningo lokuqala lwesisekelo lusetshenziswa ngendlela efanayo ne-ATMS, eyenza ukufaniswa.
Ingqikithi yezindleko zihlaba umxhwele nakakhulu uma kuhlangene nabanye abahamba ngemali eyizigidi ezingamaRandi ayizigidi eziyizinkulungwane eziyizigidi eziyizinkulungwane eziyisishiyagalolunye. Akumangalisi ukuthi abahamba ngezinyawo bangaphezu kwamanye amaqembu okuhamba ukutshala izimpahla, izingubo ezikhethekile nezicathulo. Qaphela ukuthi izinamba zomthelela ezomnotho azibandakanyi izindleko zezindiza.
Umengameli we-ATTA uShannon Stowell ubonisa ukuthi ukunyakaza kokuhamba kwe-adventure kwanda kunezici eziningana. "Njengoba sibuka ukuvakashelwa kwezokuvakasha kwe-adventure kukhula kubalulekile ukuthi siqhubeke sinikeza abahamba ngezehlakalo eziguquguqukayo, sonke ngenkathi kusiza ukuvikela nokuhlonipha abantu kanye nezindawo ezivakashelwe," kusho uSostwell.
Ngokusho kwe-ATWS, abahambi be-adventure basebenzisa imali engaba ngu-$ 947 uhambo ngalunye, ngokungafani nokulinganiselwa kwamaRandi ayi-597 ngo-2009. AbaseMelika baseNingizimu Afrika babike ukwanda okukhulu kakhulu ekusetshenzisweni kokuhamba ngezinyawo ngesikhathi se-ATWS. Abahamba ngezindiza baseNingizimu Melika nabo babenenzuzo ephezulu kunazo zonke ezifundwayo.
Ukuchaza ukuhamba kwe-Adventure
Ukuhamba nge-Adventure, enchazweni ye-ATTA, kufaka phakathi kokubili kwezingxenye ezintathu kwezinto ezilandelayo: ukuxhumeka kwemvelo ukusebenzisana nesiko umsebenzi womzimba. I-ATWS iqoqa idatha ngokubuza abaphendulile ukuthi babonise umsebenzi owenziwe ngesikhathi seholide yabo yokugcina. Imisebenzi yahlelwa ngokuthi i-adventure elula, i-adventure enzima noma engeyona i-adventure. Iqembu elibhekwa njengabahambi be-adventure yilokho okubonisa ukuthi i-adventure elula noma enzima kwakuwumsebenzi oyinhloko wohambo lwabo lokugcina.
Abahamba ngezinyawo babonisa izici ezimbalwa ezibalulekile. Nazi ezinye izihluthulelo eziyinhloko ze-ATWS ezikhomba abantu, ama-psychographics nokuziphatha kwabahambi be-adventure:
- Isilinganiso seminyaka yabantu abahamba nge-adventure-36-sivame ukuhlambalaza abasha abangenazivakashi.
- Ubude obude bokuhamba kwe-adventure buthakathaka buyanda. Ngo-2009, inani lalingu-8 izinsuku. Leyo nani inyuke ezinsukwini eziyishumi ngo-2012.
- Ezinye izincwadi nezincwadi ziyakhuthaza abahambi abahamba phambili. Zihlanganisa i-National Geographic, i-National Geographic Traveler ne-Men's Health. Ukungahambisani nokuhamba kodwa okushiwo yizincwadi ezithandwayo kufaka phakathi i-Cosmopolitan and Vogue.
- Intshisekelo ku-adventure esithambile iyaqhubeka ikhula. Abangaphezu kwesigamu sabahambi ababandakanyekile ku-ATWS bathi bahlele ukuhlanganyela emsebenzini ozokwenza umsebenzi ohambisayo ohambweni lwabo olulandelayo.
- Abaqhubi bezokuvakasha bayadingeka ku-adventure yokuhamba kwezemidlalo. Amaphesenti angamashumi amane nanhlanu kulabo ase-ATWS bathi bahlela ukusebenzisa umqhubi wezokuvakasha ngohambo lwabo oluzayo lokuhamba nge-adventure. Lokho kuqhathaniswa namaphesenti angu-31 abahambi abangenazikhangiso.
- Imithombo yezenhlalakahle ibaluleke nakakhulu emphakathini wokuhamba nge-adventure. Abahamba ngezinyawo bahlela ukuhamba kwabo ngokucwaninga kwe-inthanethi, ukuthumela izithombe nokucela izeluleko kubangane nomndeni. Isibonelo, inani labahambi abasebenzisa i-Facebook likhule ngokuphindwe kabili kusukela ngo-2009. I-YouTube, i-Google + ne-Twitter nayo isetshenziswa abahamba nge-adventure.
- Ubude obuphakathi kohambo lokuhamba nge-adventure yizinsuku eziyishumi.
- Iningi (amaphesenti angu-57) abahamba nge-adventure bangamaduna.
- Amaphesenti angamashumi amathathu nesikhombisa abahamba nge-adventure banenani okungenani iminyaka emine ekolishi.
- Abahamba ngezimoto abahamba ngamazwe. Amaphesenti angama-71 awo athatha amaphasipoti.
- Ubuhle bemvelo, uhla lwemisebenzi kanye nesimo sezulu sikhethwe njengezinto ezibaluleke kakhulu ezihamba phambili nabahambahambayo lapho bekhetha indawo. Ngokuphambene, abahambi abangenazikhangiso babhekana nokusondelana nabangani nomndeni njengendlela ephezulu yokukhetha indawo.
Ukusebenzisa idatha ye-ATMS eBhizinisini Yezokuvakasha
Idatha ku-ATMS ingaba ithuluzi lokuhlela eliwusizo lokuhamba nabokuvakasha kwezohambo. Ukuvakasha okuthakazelisayo ekuthuthukiseni noma ekusunguleni izindawo zokuvakasha ze-adventure kuzothola idatha ewusizo ikakhulukazi. Abaqhubi bezokuvakasha bangasebenzisa i-ATMS ukuze bahlose ngokugcwele izintshisekelo, izinhloso nemigomo yomhambi we-adventure.
Qaphela ukuthi i-ATMS ibikezela ukuthi ukwanda kokuhamba nge-adventure kusukela ezimakethe zemithombo eNyakatho Melika, eNingizimu Melika naseYurophu cishe kuyoba yi-plateau ngo-2020. Kodwa ngaleso sikhathi, izimakethe zokuhamba ezikhulayo ezifana neChina, iNdiya neNingizimu Korea> zizokwenza kahle kakhulu umehluko.