U-Kae Lani Kennedy ungumlobi ophethwe yiPhiladelphia nomthwebuli wezithombe othanda ukuhamba. Ngosuku, ungumphathi wezokuxhumana womphakathi weMatador Network, lapho etshela izindaba ngokuhamba. Uthola umsebenzi wakhe uphumelela, njengoba kuyindlela yakhe yokukhuthaza abantu ukuba baphume ngaphandle kwendawo yabo yokunethezeka futhi bazwe okuthile okusha. Uyi-pro ekwenzeni izindaba, kungakhathaliseki ukuthi ngamazwi noma izithombe, ezandisa umbono womuntu wezwe.
Ngokwenza lokho, ufeza injongo yakhe.
Esikhulumweni esilandelayo, uKennedy uyayichaza umhlaba wezokuxhumana, uchaza ukuthi kubaluleke ngani esikhaleni sokuhamba nezithombe zenhlalo, futhi ubonisa ukuthi kusho ukuthini ukuhamba nokuthi uhumusha kanjani ngomsebenzi wakhe.
Yini eyakuphefumulela ukungena emhlabeni wezokuxhumana?
Ngifuna ukusiza ukuletha izindaba ezibalulekile ezithameli ezinkulu. Ngokusebenzisa amanethiwekhi wokunyathelisa amadijithi nokuxhumana kwezenhlalo, ngiyakwazi ukuxhuma nabantu emhlabeni wonke abahambelana nesiko lokuhamba.
Iyini indima yakho njenge-Social Media Manager kuMatador Network okubandakanya?
Indima yami ukugqugquzela izindaba zokuhamba ezilalelini ezizozithola zibe nenjongo. Ngenza lokhu ngokuhlanganyela izikhathi. Imithombo yezenhlalakahle yindaba nje yezikhathi, kanti uma lezo zikhathi zihlanganiswa ndawonye, yenza indaba enkulu. Ngakho umsebenzi wami ukuthatha lezi zindaba ezinkulu futhi ziwaphule zibe izikhathi zokuhlanganyela kuzo zonke amapulatifomu ahlukene.
Ukukwabelana ngesithombe nesigcawu kunika abantu ukunambitheka kwendaba - bese inikeza isixhumanisi kunika umfundi ithuba lokuthola okuningi.
Yiziphi izibopho zansuku zonke zesimo sakho?
Usuku nosuku lithola izindlela zokudala ukuletha izindaba ezinhle kubafundi. Ngakho-ke ngichitha kakhulu usuku lwami ngithatha yonke indaba ku-Matador Network futhi ngibatshela ngezenhlalo.
Sinezo zonke iziteshi ezinkulu zokuxhumana zenhlalo, futhi ngiyaqiniseka ukuthi zivuselelwa nsuku zonke ngezindaba ezintsha ezitshelwe ngezwi lomkhiqizo wethu. Ngenxa yokuthi ukunyathelisa kwe-digital kukhula futhi kushintsha ngokushesha, kufanele ngigcine nezinguquko kumapulatifomu kanye nanoma yikuphi amanethiwekhi amasha avela. Kuyashesha okusheshayo nokuthakazelisayo!
Ingabe unakekela wonke amashaneli wezokuxhumana weMatador?
Yebo. Kodwa nami nginezici kwamanye amapulatifomu angisiza ukuba ngiphathe ubuqili bosuku nosuku.
Yini eyenza umugqa wakho womsebenzi uhluke kunoma yimuphi omunye?
Ngisebenze ezindaweni eziningi zokumaketha, futhi lokho engikuthandayo mayelana nemithombo yezokuxhumana yukuthi ukutshela izindaba zabantu zomkhiqizo. Ekukhangiseni kwendabuko, yisikhathi esiningi ibhizinisi kumthengi, lapho ingxoxo iqhutshwa ibhizinisi lokufundisa nokudala inani lomthengi. Kodwa kuma-social media, kungaphezulu kwengxoxo esheshayo engabantu abaningi ekukhangiseni kwabantu.
Mayelana nokushicilela, imidiya yezenhlalo ngokuqinisekile iye yachitha ingxoxo. Manje, izindaba zihlala kuphela ngamahora angaba ngu-24, kanti ngokuphrinta, zihlala isikhathi eside.
Yini ozondayo kakhulu ngomsebenzi wakho?
Omunye akakwazi ukwenza indaba ibe yi-viral. Imithombo yezokuxhumana iqhutshwa emphakathini.
Uma indaba iwela phansi ezilalelini, yayisiyindaba engazange ibuyele nabo. Futhi akukho mali ephonswa kuyo kuyoshintsha lokho. Yingakho ngithanda umphakathi kaMatador Network. Siyazi izilaleli zethu kahle futhi ngokuba yiqiniso ekukhulumeni izindaba, siyazi ukuthi singakhuluma kanjani nabo. Leli fomula yesakhiwo somphakathi esiye lenyukile. Yeka indlela indaba ebonakalayo enzima ngayo kuyinto enzima ukubikezela, kodwa ngokusebenzisa le ndlela yokukhiwa komphakathi, senze amathuba ethu okuba nesandulela ngculaza.
Yini oyithandayo kakhulu ngomsebenzi wakho?
Ngiyathanda ukuthi ngifinyelela izandla ngolwazi ngolunye lwezinto ezibaluleke kakhulu kumaphephandaba. Ngizizwa ngiphayona kule mpikiswano yezokuxhumana!
Kungani kubaluleke kakhulu kuwe?
Inhlalakahle iphathelene nokuthatha okuhlangenwe nakho kokuphila nokuwasebenzisa ukwabelana, ukuxhumana nokuxhumana nabanye abantu.
Ngingu-communicator ozelwe ngokwemvelo. Kubalulekile kimi ukuthi ngizikhulume futhi ngixhumane nabantu, futhi imithombo yezokuxhumana iyisiteji esikhulu sokwenza kanjalo.
Uhlanganisa kanjani imidiya yomphakathi kanye nokuhamba?
Imithombo yezokuxhumana kanye nokuhamba kuhamba ngokwemvelo kunokuthi abantu bacabange. Eqinisweni, ukuvakasha kuyisimo esivame kakhulu okwabelwana ngazo ku-Facebook. Amaphesenti angamashumi ayisishiyagalolunye nesishiyagalolunye abasebenzisi basebenzisa i-Facebook ukuze bahlele uhambo, futhi u-84% basebenzise ukuze bathole ugqozi. Imithombo yezokuxhumana ibe yingxenye ebalulekile yenqubo yokuhlela uhambo.
Namuhla, abezindaba bezenhlalakahle bancike ekuhlanganyeleni okuhlangenwe nakho okubukhoma. Ngakho-ke kuyadingeka ukuthi kube nokulandisa kokubamba ukufaka izikhathi eziluhlaza zokuhamba ngenkathi kwenzeka. Bobabili umxoxi wezindaba nomnyathelisi bahlangane okuthile ndawonye, futhi amandla alowo mzuzu akalahleki ngokuhlungwa ngokusebenzisa inqubo yokuhlela yemidiya yendabuko.
Iyiphi iseluleko senombolo yakho eyodwa komuntu ofuna ukusebenza emithonjeni yezenhlalakahle encwadini yedijithali?
Imithombo yezokuxhumana akuyona ukuthengisa ngokuqondile izilaleli zakho. Kungcono ukuba njengokwenene ngangokunokwenzeka. Kungaphezulu ngokuxhuma kubantu esikhundleni sokuxosha iqembu labalandeli.
Yini oyithandayo yesikhulumi sezindaba zenhlalo?
I-Facebook iyithandayo. Akuyona nje ukuthi yiyona enkulu kakhulu, kodwa kunezindlela eziningi zokutshela izindaba ngayo. Kukhona ividiyo, izithombe, imicimbi, bukhoma, nezindlela eziningi zokuhlanganisa lezi zindlela eziningi zokukhuluma. Futhi, ngenkathi uhambo lusiza ekuhloleni amabhizinisi kanye nokuxhumana nabantu.
Ukuhamba kudlala kanjani emsebenzini wakho nasekuphileni kwakho?
Ukuhamba yingxenye ebalulekile yendima yami. Yebo, ngiya khona ngikhulume ezinkomfeni, kodwa ngisebenza embonini yezokuvakasha, futhi ngicabanga ukuthi kuyimfuneko yokuba nesipiliyoni sokuqala sendlela abahambi basebenzisa ngayo imidiya yomphakathi.
Imithombo yezokuxhumana iguqule kanjani wena noma umbono wakho wezwe?
Ngangivame ukuma kancane ngokumelene nemidiya yomphakathi. Kubonakala kungenasidingo, futhi okuqukethwe okwakuqhutshelwa phambili kwakuyizintambo zezintambo ezithengiselwa emasimini esobho, ngokuqhafaza, kanye nezilonda. Kodwa ngokuhamba kwesikhathi, ngaqala ukubona abantu basebenzisa izinto engangizicabangela ukuthi ziyisimungulu ngezindlela ezihlakaniphile.
Imithombo yezenhlalakahle ibuye iguquke. Kubunjwa yilokho abantu abakuthandayo nokuthi abantu baphefumulelwe yini. Futhi izingxoxo ezivela kulezi zindaba ezihamba phambili ziyamangalisa. Izingxoxo ezenza ushintsho lwezenhlalo, ezisakazeka izindaba zalabo abangakwazi ukuzwa, futhi kudala isizukulwane esivumayo nesizwe.
Izindaba ziye zaba namandla. Futhi abasebenzisi bezokuxhumana bezenhlalo bangabona indaba kusuka emibono eminingi ehlukene futhi bayibone ngezindlela ezahlukene ngevidiyo, izithombe, indaba ebhaliwe, okuhlangenwe nakho okungu-360, nokuxhumana nabaphawuli.
Ucabanga ukuthi imiphumela yezokuxhumana yomphakathi ibona kanjani indawo yomhlaba?
Izindawo zishintsha ngesikhatsi. Kodwa ngicabanga ukuthi ngokuvamile abantu banamathele ezindabeni ezindala abazizwile ngendawo. Ngokwesibonelo, ngiphila eFiladelphia, idolobha elaziwa ngaphambili ngokuba ngumusa futhi ulwa nobugebengu. Abanye abantu bakholelwa ukuthi iPhililadelphia yiyona idolobha lalingama-80, kepha kusukela ekukhulumeni kwezokuxhumana, abantu baseFiladelphia bangabelana ngempilo yabo yansuku zonke edolobheni labo; ngakho-ke, ukusebenzisa imithombo yezokuxhumana ukuze ihlaziye amahemuhemu ukuthi iPhiladelphia idolobha eliyingozi.
Ingabe uthola kunzima ukukhipha ngenxa yendima yakho?
Umzabalazo wangempela. Ngisezimpulini usuku lonke, nsuku zonke (ngisho nangezimpelasonto) futhi kufanele ngenze umzamo wokuzikhandla futhi ngithathe i-detox ye-digital.
Noma yikuphi izindawo eziyizintandokazi emhlabeni?
Ngibuzwa lo mbuzo okuningi, futhi njalo ngisebenzisa le mpendulo: Okuhlangenwe nakho kwami kohambo kufana nezingane zami. Ngibathanda bonke ngokulinganayo kubantu abahlukile.
Kodwa kufanele ngithi ngisanda kukhathazwa yiLatin America. I-vibes, ukudla, abantu-bayamamukela kakhulu, futhi noma ngingakhulumi iSpanishi, nginomuzwa wokuthi uthando alukho izithiyo zolimi.
Yiziphi izinto ozilibazisa ngaphandle komsebenzi?
Ukuze ngimpilo, ngithanda ukuphenya, ukuphakamisa ne-yoga. Nami ngingumthwebuli wezithombe, futhi ngiyajabula ngama-drones ezindizayo.
Yini ephefumulelwe ukuba uqale lokhu?
Ngaqala ukwenza i-yoga lapho ngineminyaka engu-10. Angenzanga isithakazelo, kodwa ngoba ngine-scoliosis futhi lena yindlela yami yokwelashwa engiyithandayo. Kodwa injabulo engahlosiwe engizitholile e-yoga ukuzindla. Ukuzindla kwangaphakathi kungisiza ukuba ngibone izwe elizungeze ngezindlela ezehlukene, okuye kwacubungula okuhlangenwe nakho kwami kohambo.
Uya kuphi ukuya olandelayo?
Ngiya eCosta Rica ! Ngilungele ikhofi eyengeziwe, ukukhanya kwelanga, nombono omusha.