Incazelo yeDMO Dmo njengoba ihlobene nokuhambela nokuvakasha

Inhlangano Yokukhangisa Indawo

Emibhalweni yezokuvakasha nezokuvakasha, i-DMO imele indawo yokuvakasha ye-Destination Marketing Organization. Bamele izindawo futhi bakusize ukuthuthukisa uhlelo lwabo lokuhamba nokuvakasha lwesikhathi eside.

Ama-DMO afika ngamafomu ahlukahlukene futhi anamalebula afana ne- "Ibhodi Lezokuvakasha," "Isivumelwano Sokuvakasha Nezivakashi" kanye ne "Isikhulu Sokuvakasha." Zijwayele ukuthi ziyingxenye yegatsha lezombangazwe noma ukuhlukaniswa iziqephu eziphethe ukukhuthaza indawo ehambelayo kanye nokukhanga nokusiza ukuhamba kwe-MICE .

Ama-DMO adlala indima ebalulekile ekuthuthukisweni kwesikhathi eside kwendawo okuyo kuyo, ngokwenza uhlelo oluhambelana nokuhamba nokuvakasha.

Ukuze isivakashi, i-DMOs isebenza njengendlela eya endaweni. Banikela ngolwazi olukhona kakhulu mayelana nomlando wendawo, iziko zamasiko nezemidlalo. Zisitolo sokumisa esisodwa, silondoloze ukuba khona komzimba lapho izivakashi zingakwazi ukuzibandakanya nabasebenzi, thola amabalazwe, izincwajana, ulwazi kanye nezincwadi zokuphromotha nomagazini ezenziwe i-DMO namakhasimende ayo.

I-DMOs online presence ibaluleke kakhulu. Izibalo zibonisa ukuthi abahambi bezokuzilibazisa bafuna imithombo eminingi ye-inthanethi phakathi nemisebenzi yabo yokuhlela uhambo. Amawebhusayithi e-DMO agcina amakhalenda wamanje, uhlu lwamamahhotela, imicimbi kanye nolunye ulwazi oluhambayo oluhamba phambili luyigugu kakhulu kuzivakashi ezizozijabulisa.

Amakhasi ewebhu azinikezelwe "imizila" yezokuvakasha noma "ukuvakashelwa okuhambelanayo" asebenza ngokukhethekile ekuheha izivakashi ezithakazelisayo kwi-high-adventure, culinary, igalofu, ubuhle noma ezinye izinhlobo zokuhamba.

Yonke i-DMO isebenzisa amasu ahambisana nesabelomali kanye nezimakethe ezihlosiwe. Njengomthetho, ukuhamba kwe-MICE kuhloswe ukuba kube ukugxila okuyinhloko kwezindawo ngenqalasizinda edingekayo. Ukuthengiswa komhlangano kwenza ukubuyiswa okukhulu kunazo zonke iziphathimandla zentela zendawo. Futhi izinsiza ze-DMO zivame ukukhishwa ngenxa yokuheha leli bhizinisi.

Noma kunjalo, ama-DMO kufanele ahlele imikhankaso ekhanga kubo bonke abahambi, hhayi nje imihlangano yebhizinisi. Zimelela amahotela, ezikhangayo, izindawo, izindawo zokudlela kanye nezinye izinsiza bonke abahamba nabo abaxhumana nabo.

Ama-DMO wezimali

Amakhasimende e-DMO, okungukuthi, isivakashi sokungcebeleka, umhambi wezamabhizinisi nabahleli bamhlangano, musa ukukhokhela izinsizakalo. Lokhu kungenxa yokuthi i-DMO ngokuvamile ixhaswa ngemali yentela ehlala ehhotela, ukubambisana kwamalungu, izifunda zokuthuthukisa nezinye izinsiza zikahulumeni.

Amalungu e-DMO, njengamahhotela, izindawo ezikhangayo nezamlando ngokusobala banesithakazelo esijulile ekukhuthazeni ukuvakasha nokuvakasha. Akukona nje kuphela ukuhlinzeka ngemisebenzi, ukuletha ama-dollar yentela ekuthuthukiseni ingqalasizinda, iphakamisa iphrofayli yendawo okuyo kuyo.

Isimo esithambile sokuvakasha sandisa amathuba okudla okungeziwe, izitolo, imikhosi, imicimbi yamasiko nezemidlalo izokhangwa futhi ifakwe impande endaweni.

I-DMOs At-A-Glance

I-DMO ifaka isandla ezinzuzweni zomnotho zokuzilibazisa kanye ne-MICE yokuvakasha endaweni ewanikwa kuyo.

Ama-DMO aqondisa, adala futhi asebenzise imikhankaso yokukhangisa kanye nokukhushulwa ukugqugquzela abahambi ukuthi bavakashele lapho beya khona

Ama-DMO asekela ukutshala utshalomali ukuze kuthuthukiswe isipiliyoni somvakashi.

Ama-DMO ahlela imikhankaso yokuheha imihlangano, imihlangano, kanye nezenzakalo endaweni eya kuyo. Basebenza eduze nabahleli bomhlangano ukuhlela izenzakalo eziphumelelayo ezibonisa indawo okuyo kuyo kanye nezikhangayo zendawo ngendlela enhle kunazo zonke.

Ama-DMO asebenzisana nabashayeli bezokuzilibazisa, ukuvakasha kanye nama-MICE, ochwepheshe bezemhlangano, abahambeli bebhizinisi, abahamba ngezebhizinisi, ama-tour operators nama-travel agents kanye nama-client FIT neqembu lokuhamba ngeqembu.

Ucwaningo lwe-DMOs

Ukuhamba nokuvakasha kungenye yezinkampani zomnotho ezanda ngokushesha emhlabeni wonke. Idlala indima ebalulekile ekusungulweni kwezindawo ezikhulayo. Ngokwezibalo ezivela kwi-World Travel and Tourism Council (WTTC), imboni isebenzisa abantu abangaba yizigidi ezingu-100, abamele amaphesenti amathathu emisebenzi yomhlaba wonke. Ngaphandle kokungabaza, kuhlawulela ukukhuthaza ukuhamba nokuvakasha.

Ngokusho kweqembu lemboni elihola phambili, i-Destination Marketing Association International (i-DMAI), i-$ 1 ngayinye esetshenziswe ekukhangiseni okuya khona idala u-$ 38 ekusetshenzisweni kwemvakethe kuzo zonke izimakethe zomhlaba wonke.

Akumangazi, ngakho-ke kusetshenziswa imali eyizigidi eziyizinkulungwane ezingu-4 ngonyaka ekuxhaseni ngemali nokuxhasa ama-DMO emhlabeni jikelele.