Izinhlelo Zokukhuthaza Izindlela Zokuhamba

Indlela yokwandisa izinhlelo zokukhuthaza ukuvakasha

Ukuhamba okuhle kwebhizinisi kuhlobene nokuhamba okukhuthaza. Uhambo lokuvuselela luhambo oluhambisana nebhizinisi olwenzelwe ukuhlinzeka isisusa noma ukugqugquzela ukusiza abantu bhizinisi ukuba baphumelele kakhulu.

Ukuze uthole okwengeziwe mayelana nokuhamba okukhuthazayo, Umhlahlandlela Wokuhamba Ngebhizinisi wase-About.com uDavid A. Kelly wabuza uMelissa Van Dyke, umongameli we-Incentive Research Foundation, inhlangano engeyona inzuzo ekhokhela izifundo zokucwaninga futhi ihlakulela imikhiqizo yemboni yokukhuthaza, njengoba kanye nokusiza izinhlangano zithuthukise amasu okugqugquzela nokusebenza okuphumelelayo.

Yiziphi izinhlelo zokugqugquzela ibhizinisi / izisebenzi?

Emashumini amaningi eminyaka, abaphathi nabanikazi bebhizinisi basebenzise isithembiso sokuhamba ezindaweni ezikhangayo noma ezingekho exotic njengethuluzi lokugqugquzela labasebenzi babo bangaphakathi kanye nabalingani besiteshi. Yikuphi abantu abaningi abangaqapheli, noma kunjalo, ukuthi ngaphezu kwekhulu leminyaka elidlule sekuye kwaba nemigomo eminingi esekelwe ucwaningo kanye nemikhuba emihle eyakhiwe eduze nokuhamba okukhuthaza. Ngokufanayo, yonke imboni yezobuchwepheshe manje ikhona ngobuchwepheshe lapho kufanele futhi usebenzise kanjani ukugqugquzela ukuhamba njengethuluzi lokugqugquzela ngaphakathi kwezinhlangano.

Njengengxenye yocwaningo lwayo, "I-Anatomy ye-Incentive Travel Programme," i-Incentive Research Foundation yanikezela incazelo elandelayo yokukhonjelwa yezinhlelo zokuhamba ezikhuthazayo:

Izinhlelo zokuHlola ezikhuthazayo ziyithuluzi lokugqugquzela ukuthuthukisa ukukhiqiza noma ukufezekisa izinhloso zebhizinisi lapho abahlanganyeli bethola khona umvuzo ngokusekelwe ezingeni elilodwa lokuphumelela elibekiwe ngabaphathi. Abathola imali bavuzwa uhambo futhi uhlelo luhlelwe ukuthi lubone abahola ngempumelelo yabo . "

Ubani okufanele abe nabo futhi ngani?

Kuzo zonke izimboni, izinhlelo zokuhamba ezikhuthazayo zivame ukusetshenziselwa ithuluzi lokugqugquzela ngamathimba okuthengisa kwangaphakathi noma angaphandle, kodwa noma iyiphi inhlangano noma iqembu labasebenzi lingasebenzisa ngokuphumelelayo lapho kunesiphelo ekukhiqizeni noma emisebenzini engenziwanga.

Ucwaningo olwedlule oluqhutshwa yiStovichvit, Clark noClly banikeza inqubo eyisikhombisa eyasiza abanikazi bezinhlelo abangahle baqaphele ukuthi iziphi izinzuzo ezizophumelela futhi zinikeza iziqondiso zokuqaliswa.

Isenzakalo sokuqala salesi Sokuthuthukiswa Komsebenzi Sokunconywa (i-PIBI) isimo sokuhlola. Phakathi nemininingwane yokuphatha yesigaba sokuhlola lapho kunezikhala phakathi kwezimfuno zenhlangano ezifunayo kanye nokusebenza kwenkampani futhi lapho kushukunyiswa khona isizathu. Isihluthulelo salokhu kuhlola kuqinisekisa ukuthi izethameli ezihlosiwe zinezici namathuluzi adingekayo ukuvala igebe elifunayo. Uma lezi zikhona, uhlelo lwezokuvakasha lungakhuthaza.

Yiziphi ezinye zezibonelo zezinhlelo zokugqugquzela kanye nenani elinikezwayo?

Ku "Impumelelo Yesikhathi Eside Yokhuthaza Ukuhamba Ngenkampani Yomshuwalense" ucwaningo lwathola ukuthi izindleko eziphelele zohlelo lokugqugquzela ukuvakasha umuntu ngamunye ofanelekayo (kanye nezivakashi zabo) zazingaba ngu-$ 2,600. Ukusebenzisa isilinganiso sokuthengisa senyanga zonke esingu-$ 2,181 kulabo abaqeqeshiwe kanye nezinga elijwayelekile lokuthengiswa kwezinyanga ezilinganiselwa ku-$ 859 ngalinye elingafaneleki, ukukhokha izindleko zalolu hlelo bekuphelile izinyanga ezimbili.

Ku-Anatomy ye-Incentive Travel Program (ITP) abacwaningi bakwazi ukukhombisa ukuthi abasebenzi abazuze kahle bavame ukwenza kangcono futhi bahlale nenkampani yabo isikhathi eside kunabo ontanga. Imali engenayo yokusebenza kanye nokuhlala kwabahlanganyeli e-ITP kwakungaphezulu kakhulu kunelabo abangazange bahlanganyele.

Kulaba basebenzi abangu-105 abaya kuhambo luka-Corporation lokuvuselela, ama-55% ayenokulinganisa okuphezulu nokusebenza kweminyaka emine noma ngaphezulu (okuphakeme kakhulu kunomsebenzi ojwayelekile), kanti amaphesenti angu-88.5 anesilinganiso sokusebenza esiphezulu. Kodwa izinzuzo zezinhlelo zokukhuthaza izinkampani akuzona nje kuphela izimali nezinombolo. Lolu cwaningo lubuye lucacise ngenani lezinzuzo zenhlangano, kufaka phakathi isiko elihle lomhlangano nesimo sezulu futhi luchaze izinzuzo emiphakathini uhlelo lokuhamba olunikezwayo.

Ucwaningo olwengeziwe lwezifundo:

• Isifundo Sokuthutha Isifundo Sengiteshi
• Ukuqokwa Kwesikhwama Sokuthutha Ukuqhutshwa Kwenkathi Yokuqokwa

Yiziphi izinselelo ezihlobene nokuhlanganisa uhlelo?

Izinselelo eziyinhloko nezinhlelo zivame ukuhlala phakathi kwezimali ezibekiwe kanye nokusebenzisa uhlelo olusebenzayo olukhombisa izinga lokubuyisela.

I-Anatomy yocwaningo lwe-ITP lunikeze izakhi ezinhlanu eziphakanyisiwe zokuzama imizamo yokuhamba phambili yokuphumelela.Ngaphezu kwalokho, ukuze ukwandise inzuzo yendlela yokukhuthaza inzuzo ucwaningo luphetha umcimbi wokukhuthaza umfutho kufanele uhlanganise:

1. Imigomo yokuthola nokukhethwa komvuzo kufanele ihlanganiswe ngokucacile nezinjongo zebhizinisi
2. Ukuxhumana mayelana nohlelo kanye nabahlanganyeli baqhubekela phambili ekufinyeleleni imigomo kumele kube sobala futhi kungaguquki.
3. Ukuhlelwa kohlelo lokuhamba, kufaka phakathi izindawo ezifiselekayo, izikhathi zokuxhumana kanye nesikhathi sokungcebeleka kulabo abahola, kufanele bangeze enjabulweni yonke
4. Abaphathi kanye nabaphathi abakhulu kufanele basebenze njengezivakashi ukuze baqinise ukuzibophezela kwenkampani ohlelweni lomvuzo nokuqashelwa
5. Le nkampani kufanele igcine amarekhodi athile afakazela ukukhiqizwa kwabazuzi kanye neminikelo yabo ekusebenzeni kwezimali kwenkampani.
6. ukuqashelwa kwabatholayo
7. amathuba okuxhumanisa abenzi bephezulu ukwakha ubudlelwane nabanye abadlali abaphezulu kanye nokuphathwa okhiye
8. ukusebenzisana phakathi kwabadlali abakhulu nabaphathi mayelana nemikhuba emihle nemibono
9. ukugqugquzelwa kwabazuzi ukuqhubeka nokufeza ukusebenza okuphezulu.

Ukuqukethwe okungakanani komhlangano okuzofaka phakathi kohlelo lokukhuthaza ukuvuselela nakho kufaka inselela nabahleli manje okwenza abahlanganyeli basebenzise cishe okungama-30% okuhlangenwe nakho kwabo emihlanganweni.

Iyini i-ROI kulezi zinhlobo zezinhlelo?

Esicwaningweni sazo sokucwaninga, "Ingabe Ukukhuthaza Ukuvakasha Kuthuthukisa Ukukhiqiza? "I-IRF ithole ukuthi ukuvakasha kwe-Incentive iyithuluzi lokukhuthaza ukuthengisa lisebenza kahle ekukhuliseni ukukhiqizwa kokuthengisa. Esikhathini sokukhiqizwa komkampani ocwaningiwe kwanda ngo-18% ngokwesilinganiso.

Esicwaningweni esithi "Ukulinganisa i-ROI yezinhlelo zokuvuselela ezokuthengisa" i-ROI yesampula kuhlelo lokuthengisa abadayisi besebenzisa idatha ye-Post-Hoc njengoba iqembu lokulawula laliyi-112%.

Impumelelo yalezi zinhlelo ngokwemvelo, kuncike ekutheni uhlelo luhlelwe kanjani futhi lwenziwa kanjani. Esicwaningweni, "Ukuhlola Umthelela Wezinhlelo Zokuvuselela Ezokuthengisa" lolu cwaningo luthole ukuthi uma inhlangano ingazange ithinte izinguquko ezidingekayo ezenzakalweni ezingezansi nangaphansi, uhlelo lwezokuvakasha lwe-Incentive lwaluzoletha i-ROI engu -92%. Kodwa-ke, lapho lezi zinguquko zibhekwa futhi ziqaliswa, lolu hlelo lwaqaphela i-ROI yangempela ka-84%.

Yiziphi izitayela zamanje?

Izitayela eziyinhloko ezinhlelweni zohambo zokukhuthaza (kanye nenombolo ehambelana nabahleli njengamanje abasebenzisa lezi zindlela) yi:

1. I-Social Media ukukhuthaza (40%)
2. I-Virtual (33%)
3. Imithwalo yemfanelo yomphakathi (33%)
4. Ubuhle (33%)
5. Umshini wemidlalo noma i-gamification (12%)