Kuyini Ukuhamba Kokuvuselela?

Ukukhuthaza ukuhamba kwebhizinisi kuyithuluzi elinamandla lokugqugquzela abasebenzi

Ukuhamba okuhle kwebhizinisi kuhlobene nokuhamba okukhuthaza. Uhambo lokuvuselela luhambo oluhambelana nebhizinisi olwenzelwe ukuhlinzeka ukugqugquzela noma ukugqugquzela abantu bebhizinisi ukuba baphumelele kakhulu.

Uhambo lokuvuselela ukuhamba kwebhizinisi olusiza ukugqugquzela abasebenzi noma abalingani ukuba bakhulise umsebenzi othile noma bafinyelele umgomo.

Ngokusho kwe-Incentive Research Foundation: "Izinhlelo Zokuvakasha Zomgqugquzeli ziyithuluzi lokugqugquzela ukuthuthukisa ukukhiqiza noma ukufeza izinjongo zebhizinisi lapho abahlanganyeli bathola khona umvuzo ngokusekelwe ezingeni elilodwa lokuphumelela elibekwe ngabaphathi.

Uhlelo lwaklanyelwe ukuqaphela abahola ngempumelelo yabo. "

UMelissa Van Dyke, umongameli we-Incentive Research Foundation (i-IRF), unokuningi okushoyo ngale ndaba. I-IRF yinhlangano engenzi inzuzo ekhokhela izifundo futhi ihlakulele imikhiqizo yemboni yokukhuthaza. Ibuye isekele izinhlangano zithuthukise amasu okuthuthukisa okugqugquzelayo nokusebenza. Nansi lokho asitshela khona.

Yiziphi Izinhlelo Zokuvakasha Nebhizinisi Nokugqugquzela Abasebenzi?

Emashumini amaningi eminyaka, abaphathi kanye nabanikazi bamabhizinisi basebenzise isithembiso sokuhambela izindawo ezikhangayo noma ezingavamile njengethuluzi lokugqugquzela labasebenzi babo bangaphakathi nabalingani babo. Yikuphi abantu abaningi abangaqapheli, noma kunjalo, ukuthi ngaphezu kwekhulu leminyaka elidlule kuye kwaba nemigwaqo eminingi esekelwe ucwaningo kanye nemikhuba emihle eyakhiwe eduze nokuhamba okukhuthaza. Ngokufanayo, yonke imboni yezobuchwepheshe manje ikhona nobuchwepheshe bokusebenzisa uhambo lokugqugquzela njengethuluzi lokugqugquzela ngaphakathi kwezinhlangano.

Njengengxenye yocwaningo lwayo, "I-Anatomy ye-Incentive Travel Programme," i-IRF inikeze incazelo elandelayo yekhonkrithi yezinhlelo zokuvakasha ezikhuthazayo:

Izinhlelo zokuHlola ezikhuthazayo ziyithuluzi lokugqugquzela ukuthuthukisa ukukhiqiza noma ukufezekisa izinhloso zebhizinisi lapho abahlanganyeli bethola khona umvuzo ngokusekelwe ezingeni elilodwa lokuphumelela elibekiwe ngabaphathi. Abathola imali bavuzwa uhambo futhi uhlelo luhlelwe ukuthi lubone abahola ngempumelelo yabo . "

Ubani Okufanele Abenakho Futhi Kungani?

Kuzo zonke izimboni, izinhlelo zokuhamba ezikhuthazayo zivame ukusetshenziselwa ithuluzi lokugqugquzela ngamathimba wokuthengisa angaphakathi noma angaphandle, kodwa noma iyiphi inhlangano noma i-groupgroup ingayisebenzisa ngokuphumelelayo lapho kunesiphelo ekukhiqizeni noma imigomo yomsebenzi engenziwanga.

Ucwaningo olwedlule oluqhutshwa uStelovich, Clark, noCloly banikeza izinyathelo eziyisishiyagalombili ezisiza abanikazi bezinhlelo ezingahle bazi ukuthi iziphi izinzuzo ezizosebenza futhi zinikeze iziqondiso zokuqaliswa.

Isenzakalo sokuqala salesi Sokuthuthukiswa Komsebenzi Sokunciphisa (PIBI) imodeli ukuhlolwa. Ngesikhathi sesigaba sokuhlola, abaphathi bacacisa ukuthi zikhona izikhala phakathi kwezimfuno zenhlangano ezifunayo kanye nokusebenza kwenkampani futhi lapho ukugqugquzelwa kuyimbangela eyinhloko. Isihluthulelo salokhu kuhlola kuqinisekisa ukuthi izethameli ezihlosiwe zinezici namathuluzi adingekayo ukuvala igebe elifunayo. Uma lezi zikhona, uhlelo lwezokuvakasha lungakhuthaza.

Yiziphi Ezinye Izibonelo Zemihlomulo Yezinhlelo Nezinga Abanikeza Ngayo?

"Impikiswano Yesikhathi Esidala Yokhuthaza Inkampani Yomshuwalense," ucwaningo lwathola ukuthi izindleko ezihamba phambili zohlelo lokugqugquzela ukuvakasha ngomuntu ofanelekayo (kanye nezivakashi zabo) zazingaba ngu-$ 2,600.

Ukusebenzisa isilinganiso sokuthengisa senyanga zonke esingu-$ 2,181 kulabo abaqeqeshiwe kanye nezinga elijwayelekile lokuthengiswa kwezinyanga ezilinganiselwa ku-$ 859 ngalinye elingafaneleki, ukukhokha izindleko zalolu hlelo bekuphelile izinyanga ezimbili.

Ku-Anatomy ye-Incentive Travel Program (ITP), abacwaningi bakwazi ukukhombisa ukuthi abasebenzi abavulekele kahle bavame ukwenza kangcono futhi bahlale nenkampani yabo isikhathi eside kunabo ontanga. Imali engenayo yokusebenza kanye nokuhlala kwabahlanganyeli e-ITP kwakungaphezulu kakhulu kunelabo abangazange bahlanganyele.

Kulaba basebenzi abangu-105 ababengena kuhambo lokukhuthaza abantu, amaphesenti angama-55 ayenokulinganisa okuphezulu nokusebenza kweminyaka emine noma ngaphezulu, ukufeza (imiphumela emihle kakhulu kunomsebenzi ojwayelekile), kanti amaphesenti angu-88.5 anesilinganiso sokusebenza esiphezulu. Kodwa izinzuzo zezinhlelo zokukhuthaza izinkampani akuzona nje kuphela izimali nezinombolo.

Lolu cwaningo lubuye lwabala izinzuzo ezinhlanganweni, kufaka phakathi isiko elihle lomhlangano nesimo sezulu, futhi luchaze izinzuzo emiphakathini lapho uhlelo lwezokuvakasha lwakhonza.

Yiziphi Izinselele Ezihlanganiswa Nokuhlanganisa Uhlelo?

Izinselelo eziyinhloko nezinhlelo zivame ukuhlala phakathi kwezimali ezibekiwe kanye nokusebenzisa uhlelo olusebenzayo olukhombisa izinga lokubuyisela.

Ukuhlolwa kwesifundo se-ITP kunikeze izakhi ezinhlanu eziphakanyisiwe zokugqugquzela imizamo yokuhamba ukuze kuphumelele. Ucwaningo lwaphetha ngokuthi, ukuze kwandiswe inzuzo yendlela yokukhuthaza ukugqugquzela, umcimbi wokuvakasha wokugqugquzela kufanele uqiniseke ukuthi izinhloso ezilandelayo zifezwa.

  1. Imigomo yokuthola nokukhethwa komvuzo kufanele ihlanganiswe ngokucacile nezinjongo zebhizinisi.
  2. Ukuxhumana mayelana nohlelo kanye nenqubekela phambili yabahlanganyeli ekufinyeleleni imigomo kufanele ibe yicacile futhi iguquke.
  3. Ukuhlelwa kohlelo lokuhamba, kuhlanganise nezindawo ezifiselekayo, izikhathi zokuxhumana, kanye nesikhathi sokuzilibazisa kwabatholayo, kufanele sengeze esitokisini sonke.
  4. Abaphathi kanye nabaphathi abakhulu kufanele basebenze njengezivakashi ukuze baqinise ukuzibophezela kwenkampani ohlelweni lomvuzo nokuqashelwa.
  5. Le nkampani kufanele igcine amarekhodi athile afakazela ukukhiqizwa kwabazuzi kanye neminikelo yabo ekusebenzeni kwezimali kwenkampani.
  6. Ama-Earners kufanele ahlonishwe.
  7. Kumelwe kube namathuba wokuxhumana nabantu abaphezulu ukuze bakhe ubuhlobo nabanye abadlali abaphezulu kanye nokuphathwa kokhiye.
  8. Kufanele kube nokubambisana phakathi kwabadlali abakhulu nabaphathi mayelana nemikhuba emihle nemibono.
  9. Abathengi kufanele bashukunyiswe ukuba baqhubeke ukwenza ezingeni eliphezulu.

Kungakanani okuqukethwe okuhlangene okuzofaka phakathi kohlelo lokukhuthaza ukukhuthaza ukuvame ukuba inselele kwabahleli manje okwenza abahlanganyeli bachithe cishe amaphesenti angu-30 okuhlangenwe nakho kwabo emihlanganweni.

Iyini i-ROI kulezi zinhlobo zezinhlelo?

Esicwaningweni sazo sokucwaninga, "Ingabe Ukukhuthaza Ukuvakasha Kuthuthukisa Ukukhiqiza? "I-IRF ithole ukuthi ukuvakasha kwe-Incentive iyithuluzi lokukhuthazwa yokuthengisa elisebenza kahle ekukhuliseni ukukhiqizwa kokuthengisa. Endabeni yenkampani eyayifundwa, ukukhiqizwa kwanda ngamaphesenti angu-18.

Esicwaningweni esithi "Ukulinganisa i-ROI yezinhlelo zokuvuselela ezokuthengisa," i-ROI yesampula (ukubuyiselwa kokutshalwa kwezimali) kohlelo lokudayisa ngomthengisi besebenzisa idatha yokuthumela ngemuva njengoba iqembu lokulawula lalingamaphesenti angu-112.

Impumelelo yalezi zinhlelo ngokwemvelo incike ekutheni uhlelo luhlelwe kanjani futhi lwenziwa kanjani. Ucwaningo oluthi "Ukuhlola Umthelela Wezinhlelo Zokuvuselela Ukuthengisa" bathole ukuthi uma inhlangano ingazange ibe nezinguquko ezidingekayo ezenzakalweni ezingezansi nasezansi, uhlelo lwezokuvakasha luzobe lunikeze i-ROI ye-92%. Kodwa-ke, lapho lezi zinguquko zibhekwa futhi ziqaliswa, lolu hlelo lwaqaphela i-ROI yangempela yamaphesenti angu-84.

Yiziphi Amathrendi Amanje?

Imikhuba eyinhloko yezinhlelo zokuvakasha ezikhuthazayo (futhi inombolo ehambelana nabahleli njengamanje esebenzisa lezi zindlela) yizi zindawo:

  1. Ukuthuthukiswa koMphakathi kwezeMphakathi (40%)
  2. I-Virtual (33%)
  3. Imithwalo yemfanelo yomphakathi (33%)
  4. Ubuhle (33%)
  5. Umshini wemidlalo noma i-gamification (12%)