Njengoba abantu bathembela kakhulu kwizinhlelo zokusebenza ze-smartphone ukuhlela uhambo nokuphumula, izinhlelo zokusebenza zokuhamba zihola imboni yezinhlelo zokusebenza zokuhamba, ngenkathi izinhlelo zokusebenza zezindiza zihlehlela emuva, ngokusho umbiko omusha we-ARC. I-ARC ingalo yokucwaninga ye-Applause, ikhwalithi yohlelo lokusebenza nenkampani yokuhlola enikeza ulwazi kanye nedatha kumnotho wezinhlelo zokusebenza
Kulo mbiko, i-Applause ihlaziywe cishe ukubuyekezwa kwesitolo sezinhlelo ezintathu zezigidi zamakhamphani angu-122 amakhulu okuhamba.
Ngokusekelwe kwisikali se-zero kuya ku-100, izinhlelo zokusebenza zokuhamba yizinhlelo zokusebenza ezihamba phambili, ezinamaphesenti angu-65, kanti amaphuzu aphansi kakhulu angaba yizinhlelo zokusebenza zezindiza ezingama-34.
UBen Grey, umhlaziyi we-digital analyst at Applause, wabona ukuthi ukuncintisana okuphambene phakathi kwezinhlelo zokusebenza zokuhamba sekuye. "Kunezinhlelo zokusebenza ezingaphezu kwezigidi ezingu-30 emhlabeni wonke futhi kukhona ukukhula okuningi embonini yezokuvakasha," esho. Imikhumbi yezokuvakasha inamathuba amaningi okuthuthukisa nokujabulisa amakhasimende, kanti imboni yezindiza inethuba elikhulu lokukhula.
Ngo-2015, i-Applause yafakazela kuphela i-subset encane yomkhakha, kusho uGrey. "Kulo nyaka, sandise ukuhamba ukuze sihlanganise nezenzo eziyisishiyagalombili ezenziwa ngabalingani phakathi nohambo lwabo: Hlola, Fly, Stay, Book, Cruise, Drive, Hamba uye Hamba," esho. "Lokhu kusenze sikwazi ukunikeza umbono oqinile ngokwendlela yokuhamba kwamakhasimende ezweni lomzimba nedijithali. "Yithuba lemikhiqizo ukubona ukuthi amakhasimende athola kanjani izinhlelo zabo zokusebenza."
I-apps zokusebenza zezomnotho ihamba ngokuncintisana ngokumangalisayo futhi iqhubekile kakhulu. Ukuze ube nomqondo womhlaba, izinhlelo zokusebenza ezihlongozwa nge-Applause zibe izenzo eziyisishiyagalombili ezihlukile umhambi ohamba ngazo ekuhambeni kwamakhasimende abo. Isigaba samaFly sasihlanganisa izindiza, imboni eyodwa engakwazi ukuhambisana nokulindela abahambi, kusho umbiko.
Kodwa izinsiza eziyisithupha ezithandwayo ezithandwayo zithole ngaphezulu kwamanani ajwayelekile ngokwesisekelo sokubuyekeza okungaphezulu kuka-50,000:
- I-GasBuddy (85.0)
- Ukubhuka (84.0)
- I-Groupon (82.5)
- Vula nge-Google (80.0)
- I-TripAdvisor (74.0)
- I-Yelp (67.5)
Ukubhuka ku-intanethi kuvame kakhulu ukudunyiswa ngokusebenza kwayo nokuzinza. I-Groupon iwina kudos ukuze isebenze, ineliseke, isebenze, kanye nemanani, ngenkathi u-Waze eyaziwa ngokuqukethwe kwayo nokusebenzisana okuvela phakathi kwabancintisana bayo. I-TripAdvisor idunyiswe ngokuqukethwe kwayo kanye nobuhle futhi i-Yelp yaziwa ngokukwazi kwayo ukuthakazelisa (okungukuthi, ukwaneliseka) nokusebenza kwayo (okungukuthi, usizo, ukulula, nobuhle).
Kodwa uma abahambi bezwa ukuthi bakhonze kahle noma bengagcini, banesiteshi ezitolo zohlelo lokusebenza okuzokwabelana nakho-okuhle nokubi. Izinhlelo zokusebenza eziyisikhombisa ezicacisiwe ezinezibuyekezo ezingaphezu kuka-10,000 zinamaphutha angaphansi kuka-50, futhi izindiza ezimbili: i-Delta Air Lines (35.5) ne-Southwest Airlines (25.5).
Izindiza zezindiza zibhekane nezinselelo ezihlanganisa ukuhlanganiswa nokuncintisana nabathwali abangezindleko ezincane ezingenaso ubunzima bezithuthi ezindala, kusho uGrey. "Ngiye ngaba nezingxoxo nezindiza ezindiza njengeDelta ne-American, futhi bayakwazisa ukuthi isipiliyoni sabo se-digital asinalo ikhono abayilindele, kodwa basebenza kanzima ukuze bahambisane nabaholi bemboni njenge-Alaska Airlines, " uthe.
Ama-Alaska Airlines aphuma enhloko kanye namahlombe ngaphezu kwezinto ezingu-18 zasekhaya nezamanye amazwe, kusho uGrey. "Esinye isizathu ukuthi i-Alaska iyona ethintana kakhulu nezidingo zamakhasimende ayo. Kuyenze umsebenzi owenza kahle ngokulalela izwi lamakhasimende ngendlela yokuzibandakanya komphakathi, "esho. "Kodwa ngibuye ngibone imikhiqizo efana ne-United, Delta kanye ne-American ukubona ukuthi impumelelo nokuhlola lokho abangakwenza ukuze bazuze ubunye ezinyangeni ezingu-18 ezizayo."
Ezinye izinhlelo zokusebenza zezindiza ziye zathinteka kabi yizikhono eziqhubekayo zengezwe ngabancintisana nabo, kusho umbiko. Ngokwesibonelo, i- British Airways inikeza isipiliyoni esilula nesesho lokubhuka ngenkathi i-JetBlue inikeza ukukhonjiswa kwe-iPad ehlelwe kabusha nokuqiniswa okuthuthukile. "Ukuthandwa kweQatar Airways, Air France, i-Air Canada ne-KLM kunomqondo wokubambisana ukuze kufinyelele ubunye," kuphawula.
Kungakhathaliseki ukuthi imboni yenkampani, i-geography noma idumela, abasebenzisi be-app bayamazwi ngokuhlangenwe nakho kwabo. Sekuyisikhathi sokuthi amahamba okuhamba athole ama-digital-first amasu aphakamisa ibha yekhwalithi ukuze ekugcineni alethe ama-customer experience acebile kuwo wonke amakhasimende. "
Iseluleko seGrey embonini yezindiza? "Bheka abaholi bezinye izingxenye zomkhakha wezokuvakasha bese ubona ukuthi yiziphi eziphumelela kakhulu," esho. "Qonda ukuthi uhambo lomhambo lubukeka kanjani. Kunamaphuzu amaningi okuthinta lapho amakhasimende ahlangana khona nezindiza futhi ngamunye unethuba lezindiza ukuze zijabule amakhasimende futhi zinikeze ngokuqhubekayo ngokusebenzisa isipiliyoni somkhiqizo, "esho.