Ukuzibophezela komphakathi kuyisici esikhulu sabathengi banamuhla, nabadlali abakhulu njengoGoogle ne-Microsoft jumping kwi-bandwagon ye-Corporate Responsibility (CSR). Izinkampani eziningi zize zishintshe imodeli yazo yebhizinisi ngokuphelele ukufaka imikhuba enomphakathi, futhi zibheke indlela abangakha ngayo uhlelo olushiya impembelelo emihle emhlabeni obazungezile.
I-One-to-One Model
Ngenkathi izinkampani eziningi zigxila ikakhulukazi ezinhlelweni ze CSR njengendlela yokubuyisela emuva, lokhu kuyisici esisodwa sebhizinisi labo jikelele.
Khona-ke zikhona lezozinhlangano ezakha amamodeli abo ebhizinisi nxazonke ezenza ibhizinisi elinomthwalo wemfanelo. Imodeli eyodwa-yodwa iyisakhiwo esisha futhi esithandwa kakhulu emakethe embonini yokudayisa futhi sibonisa indlela yokwakha inkampani ekwenzeni okuhle.
Izinkampani ezifana ne-Tom's Shoes zisebenzise imodeli eyodwa-eyodwa, imodeli yebhizinisi enokwethenjelwa kwezenhlalo lapho umkhiqizo ngamunye umthengi athengayo, umkhiqizo ofaniswayo unikezwa ngenhloso yokusizakala, yizakhi ezintsha mayelana nezixazululo zokulwa nobubha. Basebenzisa lesi simodeli ngokunikela ngezicathulo kumuntu onesidingo sokuba wonke amaqembu athengwe. Ukushiya impumelelo yamathuluzi kaTom, abaningi abathengisa izinto baye bathatha lesi simodeli.
Nakuba ukudayisa kuye kwaba nempumelelo eminingi ngomunye umuntu, akusiyo imboni kuphela engaphumelela ngalolu hlobo lwezinhlelo ezithintekayo emphakathini. Ukuhamba kuyimboni eyakhelwe kumasiko kanye nezinsiza zendawo.
Ukulondolozwa nokwenza okuhle kudingeke kube yindinganiso, hhayi ukukhetha. Ukuze lokhu kwenzeke, izinkampani embonini yezokuvakasha kufanele zigxile ekudidiyeleni amamodeli webhizinisi aphetheyo ezinhlanganweni zabo.
Amabhayisikobho Ukusebenzisa Isibonelo Sokuqala
Isitolo seNkampani
I-Store Store, umthengisi omkhulu wase-United States, usebenzise imodeli eyodwa ngokubambisana ne-Family Promise, inhlangano esekela abathintekayo abhekisela ekungenamakhaya komndeni.
Ukuzifanela ngokwabo emva kohlelo lukaTom, ngoba wonke umduduzi uthenge, I-Store Yenkampani inikele omunye emndenini ongenamakhaya onesidingo.
Ukwengeza, i-The Company Store iye yabandakanyeka ngokubambisana namanye ama-CSR ukubuyisela emuva ngeRonald McDonald House, uHulumeni lokuThuthukiswa komhlaba , kanye nezinye izinhlangano.
I-Warby Parker
I-Glasses umthengisi uWarby Parker uvele ngenhloso yokunikeza i-quality eyewear ngezindleko ezingabizi ngenkathi eba igama eliphawulekayo phakathi kwamabhizinisi aphethwe ngumphakathi. I-hip, okwethulwa manje ngezinhlobo ezingenzi inzuzo njenge-VisionSpring ukuqinisekisa ukuthi kuzo zonke izibuko ezidayiswayo, umbhangqwana unikezwa kumuntu oswele.
Baye bafeza umgomo wabo futhi bakhanga abathengi abafuna ukubuyisela emuva lapho bethola ukuthenga okudingekayo. I-Warby ibonisa ukuthi yiyiphi eyodwa embonini ye-eyeglass.
WeWood
Imodeli eyodwa-eyodwa-eyodwa igcwaliseka ngendlela ehlukile nakanye inkampani yokubuka WeWood. Ngonyaka kuphela ngemuva kokuba inkampani isungulwe e-Italy ngothando lomlindi wase-Italian kanye nabomabhizinisi ababili abaqaphele emphakathini, i-WeWood ihlangane nama-American Forests, engenzi-nzuzo okugxila ekuvikeleni nasekubuyiseleni amahlathi.
Ukuze basekele imbangela, abashicileli bahlolisisa imodeli eyingqayizivele, "uthenga iwashi, sihlwanyela isihlahla." Imizamo yenkampani isivele ibangele izihlahla ezingaphezu kuka 350,000 emhlabeni.
Ngomzamo wokuziqhenya ngokwengeziwe komphakathi njengebhizinisi, amawashi WeWood ayenziwe ngamapulangwe okugoba ukuze sigweme ukuchitha izinsiza zemvelo ezengeziwe.
Izindlela Zokuhamba Izinkampani Zokuqalisa I-CSR
Zonke izinhlobo zezinkampani zokuhamba ezivela emahoreni ezindiza ezindizeni ukuya ezindaweni zokubhuka ziyazuza ezinsizeni kanye namasiko adingeka ukugcinwa, kubalulekile ukuthi lezi zinkampani zenza ingxenye yazo ukuzivikela futhi zibuyisele emiphakathini ezungezile. Kunezindlela eziningi ezahlukene zokwenza okuhle; i-model eyodwa-for-one ilungile, kahle, eyodwa.
Njengoba into ebaluleke kakhulu ukuthi izinkampani zibuyiselwe emuva, kunamathuba angenamkhawulo ezinkampani zokuhamba ukufaka i-CSR emabhizinisini abo. Enye indlela elula yokuthi izinkampani ziqale ukudala ukusebenzisana nezinhlangano ezingenzi inzuzo noma izinsiza zomphakathi, kufana ne-Company Company Store eyenziwe noRonald McDonald House.
Ngokwakha lobu buhlobo, izinhlangano zokuhamba zizokwazi ukuqhuba ibhizinisi njengokujwayelekile, kanti futhi zizuze imiphakathi yazo.
Imizamo yasendaweni yindlela efanele yokubandakanyeka. Izindawo eziningi zehhotela nezindawo zokubhuka zisezindaweni ezingavamile noma ezingokomlando ezidinga ukunakekelwa okukhethekile nokulondolozwa. Ukusekela le mizamo yokulondoloza ngeminikelo noma ngokuzithandela kungahamba phambili emphakathini oxhomeke ekuvakatheni.
Uma ukuhamba kubheka ukwenza umthelela futhi ukhiqize imboni ephathekayo emkhakheni wayo, izinkampani ezimboni kumele zicabangele ukufeza imizamo yazo yokusimama . Ukusebenzisa i-Toms noma i-Warby Parker njengezibonelo, izinkampani zendiza zingacabanga ukuthi zithuthukisa uhlelo oluzohamba ngamamayela angu-10 000, indiza inikwe umuntu odinga ukuhamba (isib. Ukunakekelwa kwezempilo) ongakwazi ukukhokhela eyodwa.
Kukhona nethuba lokuthi izinkampani zilungise isimo ukuze zihambelane nezithakazelo zabo, njengoba nje i-WeWood esenze. Uma ihhotela elizimele noma i-resort liyingxenye ethile, kungase kugxile ekwenzeni umnikelo enhlanganweni ehambisana nayo yonke indawo ehleliwe.
Imithwalo yemfanelo yomphakathi ayiseyona isenzo nje kuphela, kodwa kunalokho indlela yokuphila kanye nabathengi abacabangayo ngaphambi kokuthenga Ngezimboni eziningi, ukudayiswa kokudayisa, ukwamukela nokuhlanganisa ngokugcwele le mikhuba kuyimbangela ebalulekile yokuphumelela, ukuhambisana nokuphila isikhathi eside.
Uma ukuvakasha kubheka izibonelo zemikhiqizo yokuthengisa, bangafunda izindlela zokuvikela izindawo, izindawo, nezinsiza eziyisisekelo salomkhakha.