Ama-Brands e-Top Beer Brands

I-Beer 3 Eyaziwa kakhulu eThailand

Ubhiya eThailand buphuza ngempela ezinkampanini ezintathu eziphezulu zebhizinisi zase-Thai: Singha, Leo, no-Chang.

Zonke izinyosi ezintathu zijabulela ukulandela okulandelayo ngokweqile ezakhiwa ngabakhileyo, abahambi, kanye nabase-Western expats ababizwa ngokuthi ikhaya laseThailand .

Ukuncintisana eThailand kunesibindi - ngokuvamile akudingeki ubheke kude nomuntu othile e-T-shirt ekhuthaza elinye lamabhizinisi amakhulu ebhiya. Abaphuza utshwala eThailand bathanda lokho abakuthandayo, futhi bayakujabulela ukuphikisa ama-nuances. Abaningi abaqapheli ukuthi iLeo and Singha zikhiqizwa yinkampani efanayo.

Ubhiya waqala ukufika eThailand yizivakashi zaseYurophu, kodwa kusukela ngo-1933, uThais bebelokhu bezakhela. Nakuba ungathola ubhiya obuthengisiwe emahhala amaningi nasezindaweni zokudlela, ubhiya bendawo benza umsebenzi omkhulu wokulawula ubuhlungu ngenkathi ujabulela amanye ama-noodle abhakabhaka .

I-Craft ubhiya izama ukubamba eThailand, kodwa imithetho eqinile kanye nezijeziso ezinzima zokukhwabanisa izikweletu ziyasusa imboni. Ngonyaka we-2016, imithetho yenziwa ngisho nakakhulu. Njengoba ukuguqulwa kobuso, iThailand ibilokhu imilula imithetho yayo ngokuphathelene nokuphuza utshwala .

Ithiphu: Ungamangali uma ubhiya wakho eThailand ukhonjiswa ngilazi yeqhwa ( nam keng ). Akukubi njengoba kuzwakala, ikakhulukazi ekushiseni kwe-Southeast Asia. Isitifiketi sokuphuza sendawo ukuhlanganyela amabhodlela amakhulu; abahlali isikhathi eside.

• 01 ka-03

  Singha

  Ukubizwa ngokuthi: "cula" ( h kanye athula)

  Abantu baseThailand bokuqala - futhi abaningi bangaphikisana, i-best - ubhiya iyinhlamba ehlanzekile-e-crisp emaphesenti angu-5 ABV.

  I-Singha nayo ibhiya laseThai eliyaziwa kakhulu ngaphandle kwe-Thailand ngoba lithunyelwa emazweni amaningi angaphandle. Kubonakala sengathi kuhle, iBoon Rawd Brewery ibilokhu ikhiqiza i-Singha kusukela ngo-1933.

  Igama elithi "Singha" lisuselwa ku- singh , igama lesiSanskrit elithi "ingonyama" nesilwane esinamandla esiyingqungquthela samaHindu (futhi kungani iSingapore eyaziwa ngokuthi "i-Lion City" ).

  I-Singha ivame ukubiza kancane kunezinye izinsimbi eziphezulu ze-Beer Thailand. Mhlawumbe yingakho kungavinjelwa abavakashela isabelomali abakhetha iLeo noma i-Chang.

  I-Boon Rawd Brewery (indala kunazo zonke eThailand) iphethwe eBangkok, kepha ubhiya bukhiqizwa ngokusabalalisa iziphuzo ezweni lonke. Ukuvakasha komphakathi kwe-brewery akukhangiswa, noma kunjalo, izivakashi zangasese, iqembu, nezinkampani zingahlelwa ngokuxhumana nenkampani.

• 02 ka-03

  Leo

  Ukubizwa ngokuthi: "Leo"

  U-Leo, umgogodla onamaphesenti angu-5 i-ABV, ungenye yezinyosi "zebhajethi" ezithandwayo kakhulu eThailand - ikakhulukazi ngenxa yokuthi wehla kalula futhi awushintshi.

  Ngesinye isikhathi, u-Chang wayenegama elibi lokunikeza "i-Changovers" esabekayo. Abagibeli baphendukela ku-Leo okwakubhekwa njengekhwalithi engcono kodwa okwamanje engabizi. Njenge-Singha, yenziwe futhi yiBoon Rawd Brewery kodwa idla kancane kancane. Yebo, igama lingenye ukukhamuluka-kwesilwane esinjengengonyama.

  I-Leo inesabelo esikhulu semakethe eThailand, kodwa ngokusho kwabathengisi bezinguquko zikaTshintsho , abanakho ukunambitheka kwe-Chang. Yibize ukuthi iphakathi phakathi kweChang and Singha.

  Amanani ahlukazungeze izwe lonke, kodwa iLood ngokuvamile libiza kancane nje kunezinguquko kodwa lingaphansi kuka-Singha.

• 03 ka 03

  Beer Chang

  Ukubizwa ngokuthi: "ch-ah-ng" kunokuba "ch-ae-ng"

  I-Beer Chang ( inguquko yegama lesiThai elisho "indlovu") lingase lingaziwa kakhulu eNtshonalanga njenge-Singha, kodwa liyaziwa kakhulu eThailand. I-Chang ithandwa ngokukhethekile ngabalingisi bezezimali abachitha isikhathi esiningi bexhumano : ngokuvamile kuvame kakhulu kunama-brand aphezulu we-Beer on offer.

  Ushintsho luye lwasiza ukuvuselela abahamba ngelanga kusukela ngo-1995. Abaningi bakhetha ukunambitheka ngesibindi phezu kukaLeo or Singha. Kuze kube ngu-2015, i-lager yayinamandla kunazo zonke izinketho zobhiya eThailand: i-ABV yayinzima ukushaya amaphesenti angu-6.4. I-Chang Classic entsha ine-ABV yamaphesenti angu-5.2.

  Nakuba inqobe imiklomelo eminingi, i-Chang ihlukunyezwe nedumela lokulawulwa kwekhwalithi. Amahemuhemu aphuza ukuthi i-ABV ye-Chang yayingavumelani phakathi kwamabhodlela futhi ingafinyelela ezingeni eliphezulu kunezingu-10. Abakwa-Backpackers kulo lonke elaseThailand babesaba "i-Changover" esabekayo eyayizizwa sengathi indlovu imile ekhanda lakhe. Esikhundleni sokuphuza ngokweqile, iresiphi yobhiya ngokuvamile ibhekwa njengecala.

  Ushintsho lushintshe i-ABV kanye nefomula, ukukhulula okuhlukahlukene okufaka phakathi i-Chang Light, i-Chang Draft, ne-Chang Export. Ngo-2015, wonke ama-brand ahlanganiswa abe yi-Chang Classic.

  I-Chang ikhiqizwa yi-Thai Beverage (ThaiBev), inkampani enkulu yokuphuza eThailand. Futhi benza ama-Sangsom noMekhong, ama-rum athandwa kakhulu eThailand.

  I-ThaiBev yasungulwa ngo-2003 futhi ibuyiselwe eBangkok, kodwa iningi lokuphuza lenziwa e- Ayutthaya , inhloko-dolobha yasendulo enyakatho yeBangkok.

  I-Archa (ihhashi) ubhiya iphinda ikhiqizwe inkampani ye-ThaiBev, noma kunjalo, abasazi kahle abahambi. I-Archa ikhethiwe ethandwayo emibuthanweni ethile ye-expat ekhetha ukunambitheka namaphesenti angu-5 ABV.

  Kubuyekezwe nguGreg Rodgers