I-Inca Kola iyisiphuzo esivame kakhulu nesithandwa kakhulu ePeru. Isiphuzo esiphundu esiphuzi, esiphundu, esenziwe nge-carbonated - esivame ukuchazwa njenge-bubblegum ebhodleleni - asinakho ukukhishwa kwamanye amagugu kazwelonke afana ne- pisco ne ceviche, kodwa kungumsebenzi omkhulu wokuzikhethela.
Umlando we-Inca Kola
Ngo-1910, uJosé Robinson Lindley nomndeni wakhe basuka eNgilandi baya ePeru.
I-Lindley yasungula inkampani yokubhoboza e-Lima, ukukhiqiza nokukhangisa iziphuzo ezingenakusi-carbon. Ngo-1928, ibhizinisi lomndeni elanda kancane libhaliswe ngokomthetho njengoCoración José R. Lindley SA
Ngomnyaka we-1935, begodu ne-line ye-sodas isivele ikhiqizwa, uJosé Lindley wethula i-concoction entsha ebizwa nge-Inca Kola. Kwakuyi-hit esheshayo, kuqala ukuthola ukuthandwa izifunda ezisebenza nge-Lima. Eminyakeni eyishumi emva kokudalwa kwayo, u-Inca Kola ube ngumholi wemakethe eLima.
AmaPeru ahlangene nalesi siphuzo, ngokubonga ngenxa yokuzibonakalisa kwezithombe zobuzwe kanye nezimakethe zokumaketha ezikhaliphile egcizelela isikhundla sika-Inca Kola njengesiphuzo esiphuzo ePeru. Ukuqokwa kwezwe okusetshenziselwa ukuthanda izwe kusetshenziselwe ukukhuthaza i-Inca Kola kusukela ngawo-1960, kuqala ngeLa bebida del sabor nacional ("Isiphuzo se-flavor kazwelonke") futhi kamuva sibe nezinkulumo ezifanayo ezifana ne- Es nuestra, i-bebida del Perú (" Yethu , isiphuzo sasePeru ") no- El sabor del Perú (" ukunambitheka kwePeru ").
Ngonyaka we-1972, i-Inca Kola yayitholile izwe lonke eliqinile - elinamandla okwanele ukunikeza iKoca-Cola ithuba lokusebenzisa imali yalo.
I-Inca Kola vs. Coca-Cola
Akukaze kube lula ukuthatha umkhiqizo owusizo kakhulu emhlabeni, ungayikhiphela ngaphandle i-expsell, kodwa i-Inca Kola uye waba ngumncintiswano onamandla. Ngo-1995, i-Coca-Cola yayine-32% yesabelo semakethe yokudayiswa kwe-soda ePeru, uma kuqhathaniswa ne-Inca Kola engama-32.9% aphakeme kakhulu.
Lesi kwakuyisimo esingavamile kuCoca-Cola nenye eyayidinga ikhambi.
Naphezu kokuphumelela kwe-Inca Kola, uCoración José R. Lindley SA ubelokhu ehlupheka phakathi nawo-1980 ngenxa yezingxabano ezibangelwa ama-rebels eShining Path. Kwabe sekufika i-hyperinflation yeminyaka yokuqala yama-1990, futhi yonakalisa kakhulu inzuzo yenkampani.
Ngemuva kwesikhathi sokuvuselela, le nkampani yazithola isikweletu futhi idinga usizo. Ngo-1999, uCoración José R. Lindley SA washayisa isivumelwano ne-Coca-Cola Inkampani. I-Coca-Cola ithengile isigamu se-Inca Kola - umphikisi ongakaze akwazi ukushaya - nesigxobo esingu-20% eLindley Corporation.
Inca Kola Izithako
Ngakho-ke yini engena kulokhu okwesibhakabhaka esiphundu, esiphundu? Kanjalo, njengeCoca-Cola, kunezinga lemfihlakalo elizungeze ifomu eliqondile le-Inca Kola. Ehlangothini lamabhodlela (okungenani lawo akhiqizwa ePeru), uzobona izithako ezilandelayo:
- amanzi aphethwe yi-carbonate
- ushukela
- i-citric acid
- i-benzoate ye-sodium
- i-caffeine
- ukunambitheka
- i-tartrazine coloring
Isithako esingekho-esiyimfihlo esingekho ohlwini ebhodleleni i-lemon verbena (i- Aloysia citrodora noma i- Aloysia triphylla ), eyaziwa ePeru (nase-Andes yonke) njenge-Hierba Luisa. Lesi sitshalo sivame kakhulu emasimini omndeni kwezinye izingxenye zasePeru, lapho zisetshenziselwa khona i- infusión (itiye we-herbal) nokufaka ukunambitheka kweziphuzo ezibandayo, ama-sorbets, nezinye izitsha ezinomsoco.
"Ukunikeza Iziphakamiso"
Ayikho i-dos or non-intanethi ne-Inca Kola - kakhulu kunoma yisiphi isikhathi-noma kuphi uhlobo lwesiphuzo. Uzothola ukuthi kusebenza ezindaweni eziningi ezahlukene e-Peru, kusukela ekudleni okudla okusheshayo (kufaka phakathi uMcDonald's) kuya ku-upscale cevicherias (zokudlela ze-ceviche). I-Inca Kola nayo ihambisana nokulingana okujwayelekile kokudla kwamaShayina ase-Peruvian njengoba kukhonjelwe ezindaweni zokudla eziningi ze- chifa .
Ekhonza ngokubandayo, i-Inca Kola isiphuzo esiqabulayo esimangalisayo. Abaningi basePeru, kodwa banama-phobias angajwayelekile mayelana nokusetshenziswa kweziphuzo ezibandayo, lapho bezophuza khona endaweni yokushisa.
Ngokungafani neCoca-Cola, i-Inca Kola ayidlangalaleni - uma isetshenziswa i-ice, futhi ayisetshenziselwa ukuxuba iziphuzo ezidakayo ezifana ne-rum noma i-vodka (uma ufuna ngempela ukuzama okuhlukile ngebhokisi le-Inca Kola, nansi iresiphi yekhekhe le-Inca Kola ikhekhe).
Where To Buy Inca Kola
I-Inca Kola iyatholakala kulo lonke elasePeru; ngisho nesitolo esincane kunazo zonke emzaneni omncane kakhulu cishe uyoba nebhokisi noma amabili endaweni ethile eshalofini.
Uma ufuna ukuthenga i-Inca Kola ngaphandle kwePeru, funa isitolo sekhethelo saseLatin America. Ungawuthola nakwezitolo ezinkulu ezisezindaweni ezinemiphakathi emikhulu yaseNingizimu Melika. Uma lokho akuyona inketho, ungazama ukuyithenga ku-intanethi.
I-Coca-Cola Inkampani ikhiqiza i-Inca Kola e-United States. Uma uthandana ne-Inca Kola ePeru, zilungiselele ukuhlukana okungaqondakali - noma mhlawumbe kungabonakali - okungafani phakathi kwezinguquko ezivela ku-Peruvian nase-US.