Sekuyiminyaka, i-REI ibilokhu ingomunye wabathengisi abaphezulu bezintandokazi zangaphandle nabathandayo. Zombili izitolo zezitini nezokungcebeleka kanye newebhsayithi zihlala enye yezindawo ezihamba phambili zokuthenga ngaphambi kokuya ohambweni lwakho olulandelayo lwenkampu, ukuvakashela okwempinda, noma uhambo oluya kude. Le nkampani ibilokhu ibeke ezinye zezimpahla eziphezulu embonini yangaphandle - kuhlanganise neNorth Face, i-Osprey packs, ne-Asolo amabhuzu - ngenkathi ibuye ithengise ne-REI-branded gear nayo.
Futhi ngenkathi leyo mikhiqizo yayithembekile njalo, eyenziwe kahle, futhi engabizi, ayengahlali njalo ngokuncintisana. Manje-ke, lokho kuyashintsha, njengoba inkampani ishintshela ekubhekaneni nekhwalithi ephakeme, okungeziweko kwe-premium kumakhasimende ayo.
I-REI empeleni yaqala lesi sinyathelo esisha entwasahlobo ka-2016 ngenkathi ikhiphe izinguqulo ezibuyekeziwe ze-Traverse ne-Flash line yezinkemba zangasese, eceleni kwezingubo ezintsha zemvula nezinye izingubo zokusebenza. Kodwa ekuqhubekeni phambili, uhlelo luzokwethula yonke imigca yamathuluzi amasha ahlanganisa amatende, izikhwama zokulala, izigxobo zokuhamba, izihlalo zenkampu, kanye nesambatho sezinhlobo eziningi ezibandakanya ukuhamba ngezinyawo nezindwangu, amashirts wezobuchwepheshe, amajackti aphansi, nokunye okuningi. Konke okukhulunywe ngakho, yonke imigqa ye-REI gear izokhipha imikhiqizo engu-34, iningi layo lihlelelwe ukufika ezitolo ekuqaleni kuka-2017.
Muva nje, nginethuba lokuya e-Bryce Canyon National Park e-Utah ukuhlola ezinye zegesi ngaphambi kokukhululwa ngonyaka ozayo.
Ukuhamba nami kulolu hambo kwakunabanye abaningana ababhali bangaphandle, kanye nomklamo wabakhi be-PR abantu abavela ku-REI ngokwabo. Umgomo kwakuwukubeka lemikhiqizo emisha ukuhlolwa endaweni yemvelo yangempela, ngenkathi efunda okokuqala ukuthi kwenziwa kanjani. Sasingazi, sizobe nethuba elikhulu lokukwenza lokho.
Kukhona i-adage endala phakathi kwabadlali abangaphandle abangasho ukuthi "akukho into enjengezulu elibi, ingozi embi nje." Lokho kwabonakala kunembile ngalolu hambo, lapho sibhekana nayo yonke indawo yesimo sezulu esingacabangeka, kuhlanganise nemvula enamandla, imimoya ephakeme, isichotho, izikhukhula ezincane, izikhukhula neziqhwa. O, yebo, ilanga labonisa ngisho nesimo saso esimweni esingavamile, kepha lezo zikhathi zazingekho ezimbalwa futhi ziphakathi. Kungenzeka ukuthi kwakungesiyo izimo ezihle kakhulu zokuhlelwa kabusha kwempahla nokwemisa, kodwa ngokuqinisekile kwakuphelele ukuhlola amagiya.
Yiqiniso, uma uhamba ehlane nezulu elibi, itende elihle liyisihluthulelo sokuhlala unomile futhi ufudumele. Kulolu cala, sonke sasihlola izinguqulo ezintsha ze-REI's Quarter Dome line, ezokwazi ukuthumela ngomuntu oyedwa, womuntu ongu-2, nomuntu ongu-third-party izinguqulo ezizayo. Amathempeli aklanyelwe ukukhanya okulula, okuqinile, nokulula ukuhlangana, ngisho nasemvuleni othulini. La matende amasha afika ahlonyelwe imvula yamanzi nemikhuba eyakhiwe ngezinyawo ukusiza ukugcina umswakama uphelile, kanti ngenkathi kuvula amakati nezinja ngaphandle, ingaphakathi lentende lami lahlala limile futhi likhululekile.
Ngemuva kwezinsuku ezide, ezibandayo, nezibandayo emgwaqeni kuyinto enhle ukuphoqa ngaphakathi esikhwameni sokulala esifudumele uma kufika isikhathi sokulala.
Isikhwama esisha se-Magma 15 sasihlinzekela leyo njongo, futhi saqala ukufudumala kakhulu imvelo. Ngenhlanhla, ingafakwa kalula ngokudonsa kwe-zipper, okwenza kube inketho ehlukahlukene yokusebenzisa nesimo sezulu esipholile. Futhi uma kuhlangene ne-REI entsha yokuphumula okulula okuyi-REI, ngase ngiphelile ukuphumula kangcono kunalokho engangikulindele kulobobusuku obunzima.
Zonke izimpahla zethu zenziwa ngaphakathi kwesikhwama se-Flash 45 esanda kusetshenzwa, okunethezeka ukugqoka, sikwazi ukukhipha amanani amaningi, futhi kufaka inqwaba yezici ukusiza ngokwezifiso ukulingana kwakho ngokuqondile nezidingo zakho. Leli phakthi lizobathandwa kakhulu nabalandeli be-backpackers nabahamba nge-adventure ngokufanayo, njengoba nje kungukulingana okulungile ukuvumela izinto ezimbalwa ezengeziwe, kodwa hhayi okukhulu kangangokuthi ziba nzima futhi zingahambi kahle, noma zikuvumele ukuthi uwedlule.
Ngaphandle kwalezi zinto ezintsha zamagesi, sathola nethuba lokuzama isambatho sezingubo ezintsha zokusebenza. Konke okuvela emabhantshi egobolondo kuya kuma-skirt-sleeve shirts technical kuze kube yilapho kuhlolwa khona, futhi ngezimo esasihlangabezane nazo kwakuyinto enhle esinezinketho eziningi ongakhetha kuzo. Siyabonga ukuthi yonke into eyenziwe kahle, isisondeza futhi somile ngangokunokwenzeka sicabangela izimo.
Njengomlobi wezokuvakasha ongaphandle nolwazi lwe-adventure, ukuthola ithuba lokuhlola amagiya amasha akuyona into entsha. Eqinisweni, ngiyakwenza njalo. Kodwa, lena yithuba elingavamile lokuxoxa ngqo nabantu abakhele le gear futhi, futhi kwakuyinto enhle kakhulu futhi ehlakaniphile ukusho okungenani. Ithimba elivela ku-REI ngokusobala lizinikezele ekudaleni umugqa omusha we-premium wemikhiqizo yangaphandle ngaphandle kokunye okunye okunye okuthengiswayo kwamanye amagama ashengisa ngawo. Lezi zingcezu ezintsha zamagesi zenzelwe ukuncintisana ngqo nalawo amanye ama-brand, futhi unikeze ukhetho oluhle kumakhasimende afuna izinga eliphezulu lokusebenza.
Konke okuvela kuhlobo lwe-zippers esetshenziselwa, izinga lezindwangu, ukuklama komkhiqizo kuye kwahlelwa kabusha ukuze kuthuthukiswe ukusebenza nokusebenza kahle. Isibonelo, isikhwama esisha se-Flash 45 sinezikhwama zamabhodlela amanzi eceleni ngakunye njengoba kwenza amanye amaphakethe emakethe. Kodwa yini ehlukanisa lezi ziningi ukuthi ungakwazi ngempela ukuthola ibhodlela bese uyikhipha ephaketheni ngaphandle kokuthi uthathe isikhwama sakho. Ngokufanayo, amatende amasha e-Quarter Dome anenqubo elula yokusetha ngenxa yamapolisi ahlanganiswe umbala namathebhu, okutholakala kahle uma udinga ukuthola indawo yakho yokuphumula ngokushesha ngesikhathi sezulu.
Lokhu kugxile emininingwaneni - kokubili okukhulu nezincane - okubeka umugqa omusha we-REI ngaphandle kwemisebenzi yabo yangaphambilini, futhi uwabeka esimweni sokuncintisana ngqo namanye amagama awaziwayo embonini.
Ngemuva kokuxoxisana nabantu njengoNasahn Sheppard, i-VP sika-VP yomklamo womkhiqizo, no-Ian Eburah, umqondisi wokudala wenkampani nezindwangu, kunzima ukuhlaba umxhwele isiqondiso umthengisi wegesi aphethwe. Umzila omusha wemikhiqizo, okunye okusekhona esitolo, kubonisa ukucabangela kumklamo ongeke utholakale emikhiqizo yethu yangaphandle. Iningi lalo phefumulo livela ezigidini zamalungu we-REI co-op, kanye neqembu elikhethekile labasebenzi kusukela ezitolo zokuthengisa zenkampani ezibizwa ngothando ngokuthi "izimbongolo ezimbi" ngokusekelwe ekuhlangeneni kwabo nolwazi lwangaphandle. Ngamanye amazwi, ithimba lokwakha lilalele amakhasimende ayo nabasebenzi bayo ukusiza ukwakha imikhiqizo engcono. Lokho kubonisa nakanjani kule gear entsha.
Izindaba ezimbi ukuthi ngenkathi enye yomkhiqizo omusha womkhiqizo uzokhipha izitolo ze-REI emavikini asengaphambili, kuzodingeka silinde kuze kube ntwasahlobo ka-2017 ukuze sithole izandla zethu kwezinye izinto ezikhangayo, kuhlanganise neKota Amatende eDome, i-Magma esikhwameni sokulala, kanye nezigxobo ezintsha ze-Flash carbon trekking. Izindaba ezinhle ukuthi, lezo mveliso zifanele ukulindela, futhi zizofika ngesikhathi nje sokuphuma kwentwasahlobo nehlobo ezayo ngonyaka ozayo.
Njengokuba lokho kwakunganele, ngitshelwe ukuthi iqembu labaklami ku-REI libuye lisebenze kanzima emisebenzini eminingi yezokuvakasha ezintsha. Leyo gear entsha ibuye ihlelwe ukuthi izonakale ezitolo ngonyaka ozayo, futhi izobhekana nezidingo ezithile zabanye abahamba nge-adventure njalo. Uma ngibheka ukuthi ngangihlatshwa umxhwele kangakanani ngegiya engivele ngithole umbono, angikwazi ukulinda ukubona lokho abakushoyo kithi nabasemhlabeni.