Indlela ukuguqulwa kwezinhlelo ezisuselwa kuma-mileage-based based to spend-based kuthinta wena
Ngokwesiko, izindiza zezindiza ziye zavuza amakhasimende abo ngezinhlelo zokuthembeka ezanikeza amaphoyinti noma amamayela ngokuhamba ibanga ngesikhathi sezindiza. Kodwa izindiza zezindiza ezishintshayo zihamba ngezinhlelo ezisekelwe ekusebenziseni imali ezivumela amalungu ukuba athole imivuzo futhi athole isimo ngokusebenzisa imali esetshenzisiwe ithikithi ngokuphambene nebanga eligeleza. Nakhu okudingayo ukwazi ngalokhu kushintshela ekuthembekeni okusekelwe ekusebenzeni.
Ukuziphendukela kokuthembeka okusekelwe ekusebenzeni
Ukuze siqonde ukuthi kungani izinkampani eziningi zihamba ngokuchitha imali, ake sibheke ukuthi kungani abathengisi nezindiza zezindiza bezivuza kuqala. Phinda amakhasimende ayimpahla ebalulekile kunoma yiliphi ibhizinisi, nangokunikela izaphulelo noma izimpahla namahhala, amakhasimende akhuthazwa ukuba ahlale ethembekile kumthengisi noma inkampani eyodwa.
Kodwa uma kuziwa ezindizeni zezindiza, akuwona wonke amakhasimende adalwe alinganayo. Flier A okhokhela u-$ 4,000 ngendiza eyodwa yokuqala esuka eNew York City eya eSan Francisco echitha inani elifanayo njengeFlier B elithenga izindiza eziyi-10 $ 400 zomnotho emgwaqweni ofanayo. Kodwa phakathi kokuphathwa kwemithwalo, isikhathi senkonzo yamakhasimende kanye nezinsizakalo zezindiza, i-Flier A inenzuzo nakakhulu enkampanini yezindiza. Noma kunjalo, ngaphansi kwesimiso semiklomelo ye-mileage-basis, i-Flier A ne-Flier B ithola inombolo efanayo yamathikithi ngethikithi ngalinye. Ukuze ugcine amakhasimende anenzuzo ngaphezulu njenge-Flier A, kunengqondo ezindizeni ukuze zibazuze ngokuhlukile.
Isixazululo yizinhlelo zokuthembeka ezisekelwe esikhathini.
Ngithinteka kanjani ukuthembeka okusekelwe ekusebenzeni?
Ngaphansi kwezinhlelo zokuthembeka zokusebenzisa imali, izindiza zezindiza zivuza amakhasimende abo asebenzisa kakhulu. Abahambi abachitha okuningi, thola okuningi. Uma ikhasimende likhokhela izindiza ezimbalwa, zizosebenza ngendlela ephakeme ngokushesha, zifinyelele esimweni esinqunyiwe ngokushesha ukuze zithole ama-perks afinyelele ekungeneni kwe-lounge, ukugibela kokuqala noma ezinye izibonelelo zempahla ehloliwe.
Amakhasimende akwa-Elite azophinde athole amaphuzu amaningi uma athola inani elifanayo lezintela njenge-flier engafanele noma engeyona elite.
Ukuthuthela ekusebenziseni ukwethembeka okusekelwe ekusizeni izinsizakalo zebhizinisi ezicindezelekile ezihlelwe isikhathi esinezikhukhula ezanele zokuthenga izindiza ezindizayo zokugcina. Lezi zinhlobo zamaflaya zizothola amamayela ngokusheshisa kakhulu kunokusetha kwendabuko e-mileage. Kodwa izinhlelo ezisetshenziswayo zenza kube nzima kulabo abathenga amanani okudayiswa ngokujulile-okuncishisiwe ukuze bathole imivuzo.
Kusuka eNingizimu-ntshonalanga kuya ku-Starbucks
Indlela enhle yokuqonda ukuthi ukunyuka kwe-mileage-based based to use-based based loyalty kusebenza ngokukuqhathanisa nenkampani ethola ukufakwa kokucindezela okukhulu kokushintsha kohlelo lokuthembeka - i-Starbucks. NgoFebruwari 2016, ikhente lekhofi eyaziwa kakhulu emhlabeni limemezele ukuthi lishintsha uhlelo lwayo lwemiphumela yokuthengiselana olusekelwe ku-one-based basis. Ngaphambilini, ukuhwebelana ngakunye kwakuthola inkanyezi eyodwa, kungakhathaliseki ukuthi isayizi yesiphuzo noma intengo. Ngakho lokho kwakusho ukuthi ekuseni yami i-Venti Vanilla Latte yangithola umvuzo ofanayo - inkanyezi eyodwa - njengamakhasimende ngaphambi kwami owachitha ingxenye engaphezu kwengubo engayenza kwi-Tall Blonde Roast yakhe. Kodwa-ke, lapho sasiqoqa izinkanyezi ezingu-12, sobabili bakwazi ukuthola i-Venti Vanilla Latte yamahhala, ngisho noma lezo zinkanyezi ezingu-12 zithola ngokuthenga amakhofi angu-12 amancane, ashibhile.
Ngaphansi kohlelo olusha lokusekelwa, amakhasimende athola izinkanyezi ezimbili kuwo wonke amadola asetshenzisiwe. Nakuba kuzothatha izinkanyezi ezingu-125 ukuthola umvuzo wamahhala, ngizokwazi ukufeza lowo mvuzo ngokushesha ngeVenti Vanilla Lattes yami, uma kuqhathaniswa noMnu Tall Blonde Roast.
Ukwenza ukwethembeka okusekelwe ekusebenzeni kusebenza kuwe
Ukunyakaza kwezinhlelo zokuthembeka ezisekelwe phansi sekuvele kwenzeka ezindizeni eziningi zaseYurophu nase-US. U-Delta no-United bashintshe ngasekupheleni kuka-2015 ne-American Airlines bavuselela uhlelo lwabo lokwethembeka ukuvuza izindiza ngokususelwa entengo yamathikithi emuva ngo-Agasti.
Lokhu kuguqulwa kuye kwaphazamisa ingxenye yezinhlanzi ezilahlekelwe. Lawa maklayenti athola amaphuzu namamayela ngokubhuka izindiza ezincishisiwe, noma ukukhetha imikhakha eshibhile yama-multi-stop phezu kwezindiza eziqondile. Kuyiqiniso ukuthi jikelele, amakhasimende azohola amamayela ambalwa ngaphansi kwezinhlelo zokuthembeka ezisekelwe ekusebenzeni.
Kodwa uhlelo luvuza amakhasimende ahamba phambili kakhulu e-airline - ekilasini ye-premium kanye nabahamba ngebhizinisi bamaminithi wokugcina.
Amakhasimende abuye azuze ngezihlalo eziningi zesiklomelo ezenziwa zitholakale - ukukhungatheka okuvamile kunoma yikuphi ukuhamba okuhamba ngezinyawo. Kusukela ngoJanuwari 2015, i-Delta yenza amathikithi anikezwa ngamaphesenti angu-50 atholakalayo. Bangeze nemiklomelo engaphezulu engayikhulula kumazinga aphansi ama-mileage.
Ngenkathi ukushintshwa kwenza amakhasimende ambalwa athembekile angathokozi, kungaba yindawo ezuzisayo uma wazi indlela efanele yokusizakala.