Njengoba izindawo zokudla zihamba ngokuya ekuvimbeleni ukuvinjelwa ngoba zizwa ukuthi "uhlelo lwamaMelika lwamahloni luba nzima kubo bonke abathintekayo," abathengi bayaphikisana nomkhuba wokungabikho. I-Horizon Media yavotela abantu abangu-3 000 emphakathini wocwaningo lwayo otholakale futhi ithola ukuthi 81% wabathengi baseMelika bangakakulungeli ukwamukela ukuvinjelwa okuphazamisayo, kuyilapho iMillennials neGeneration Z zivulekile kakhulu ukushintsha.
Abantu abayisishiyagalolunye kwabangu-10 abadli bezokudlela bafuna isimo se-quo, okuyinto isinqumo sokuthinta lapho bekhetha ngokusekelwe noma ngabe banesipiliyoni esihle senkonzo. Abangaphezu kuka-50% kulabo abakhetha isikhundla se-quo besaba ukuthi bazolahlekelwa isilawuli ngenkonzo esilindelekile, futhi bathole usizo olubi ngisho noma bekhokha imali efanayo.
Ngesikhathi abathengi asebekhulile bengenqikazi ukwamukela ushintsho, iMillennials kanye noGen Z zilungele ukuguqula isimo: Abantu abangama-29% abaneminyaka engu-18-34 abaneminyaka engu-18-34 bathi ukukhishwa kwaba yisikhathi esiphelelwe yisikhathi nokungafaneleki kubantu abangu-18% abaneminyaka yobudala engama-35-49 no-13 % abantu abaneminyaka engu-50-64. Ukubulungiswa kwakuyisisusa esibalulekile kulabo abangakhetha ukungaqhubeki: 62% kulabo abakhetha ukungabikho okushiwo ukuthi kuzoqinisekisa ukuthi amaseva athola umholo owenziwe kahle futhi ophikisayo (u-32% owafuna izinto ukuba zihlale njalo), kanti 45% uthe lesi sakhiwo samanje siphelelwe yisikhathi (okungafani no-15% phakathi kwalabo abafuna izinto ukuba zihlale njengaye).
Abantu ababhekene ne-Horizon abayena kuphela abakholelwa ukuthi ukugxila kungabangela ukungabi nabulungisa . Abanye bathi ukuphazamiseka okungajwayelekile kubhekane nekhwalithi yenkonzo futhi kungase kusekelwe ekucwasweni ngokobulili noma ngokobulili, kanti abanye bathi ukucindezela abasebenzi ukuba baphile amathiphu abo kungaholela ezimweni ezinzima futhi ezihluphekile zalaba basebenzi.
Labo abafuna ukuvinjelwa ukukhokha nabo bakholelwa ukuthi akukho izinqubomgomo ezithintekayo ezizovumela amakhasimende ukuba azibikezele kangcono izindleko futhi aqinisekise ukuthi izindleko zaso sonke isidlo zicacile ngaphambili. I-Simms ecebile, i-EVP, i-Managing Partner ku-Horizon Media. "Abahamba ngezindawo zokudlela bangase bakuthole ukuthi akudingeki bacabange ngesiphuzu kuyinzuzo enkulu yomsebenzi wonke. Izihambi zokwamukela izivakashi ezenza ushintsho manje zingase zibe phambili phambili kulokho okuzokwenza kube yinto evamile eminyakeni eyishumi. "