I-Mint Service YaseJetBlue

I- JetBlue Airways yaseNew York yenze igama ngokwayo enkonzweni eyodwa, isigaba esiphansi. Yandisa isikhalazo sayo ngokuqaliswa kweMint, iklasi layo lenkonzo entsha.

I-Coast-kuya-Coast

Kuthengiswa ngokuthi "Coast-to-Coast ngaphandle Kwezindleko," I-Mint yaqala ngoJuni 2014 emgwaqweni wezentengiselwano wezindleko zasekhaya: eNew York ( JFK ) eLos Angeles (i- LAX ). I-New York eSan Francisco (SFO) yafika ngo-Okthoba 2014.

Kusukela ngaleso sikhathi, lo mbono uhlangabezane nempumelelo ehlelekile.

Ngonyaka wezi-2015, izindiza zezindiza zenze izinhlelo zokwandisa i-Mint edolobheni layo lokugxila eBoston (BOS) nasemigwaqweni ekhethiwe eya eCaribbean kusukela eNew York naseBoston.

Kusukela ngoNovemba 2015, i-Mint itholakala emigwaqweni phakathi kukaJohn F. Kennedy International Airport kanye ne-Aruba neBarbados. Lokhu kwenza i-JetBlue yilabo abathintekayo baseMelika benamanga-ahlala phansi ukuze basebenze njalo imisebenzi ehleliwe eCaribbean.

Isevisi ye-Mint iyatholakala phakathi kweBoston neLos Angeles / iSan Francisco ngo-2016.

Ukwengeza, isevisi yonyaka yonyaka we-Mint phakathi kweBoston neBarbados izoqala ngoMashi 2016.

Ngakho-ke, i-JetBlue ihlela kanjani ukuhlinzeka nge-premium of-cab-experience isipiliyoni esine-deluxe ngaphandle kokuxhuma?

Nakhu okulondolozwe abagibeli.

Fika ku-Mint Isimo

Izindiza ezintsha ze-Airbus A321 zinezikhwama ezine-Thompson Aero Seating ezikhethekile. Izihlalo eziyisithupha eziyisithupha zokulala zizoguqulwa ngokuthinta inkinobho emibhedeni eyi-6 '8 "ende.

Yilokho okude kunayo yonke emakethe yasekhaya yase-US.

Izihlalo ze-Mint ziyi-20.7 "ububanzi.

Ngaphezu kwalokho, izihlalo ezine ze-Mint Suite zingu-22.3 "ububanzi. Bangokukhethwa kwesikhala esingashadile esisendaweni zangasese zangasese nomnyango ovalekile. Nguyena kuphela olandelayo emakethe yase-US.

Ukucushwa kwe-cabin ye-Mint kuyoba ngu-2-2 emigqeni engu-1, 3 no-5.

Imigqa engu-2 no-4 izofaka iziteshi zangasese ezizimele ezingu-1-1.

Izihlalo zizofaka namakhamera angomoya angalungiswa ukuze aqine; umsebenzi wokubutha; isitoreji esitokisini; "inkinobho yokuvuka" ukuze uthole izinkampani ezimbili ze-volt ezinezikebhe ezimbili ze-USB. Isikrini esingu-15-intshi sizoletha iziteshi ezingu-100 ze-DirecTV neziteshi zomsakazo ezingaphezu kwekhulu ze-SiriusXM.

Kuvidiyo eyenziwe ngekhompyutha ye-Experience Mint isipiliyoni ku-JetBlue, chofoza lapha.

Insizakalo yezintambo

Isevisi yesitayela se-intanethi iqala ngokuphepha kokuqala nokugijimela (lapho kutholakala khona). Abagibeli bazothola isignesha ngaphambi kokuhamba "Refresh-Mint" i-limeade cocktail kanye ne-amuse-bouche once airborne. Futhi ukudla kudinga ukufaka amamaki aphezulu futhi. Abagibeli bangakhetha kusuka enhlobonhlobo yezinto ezincane zezintambo ezakhiwe ngokubambisana ne-restaurant yaseSaxon + yasePhalamende yaseNew York City. Isevisi yewayini egcwele ibhodlela kanye nezinye iziphuzo ezidakayo ziyizincomo.

Ngemuva kokudla, abagibeli bangakhetha uketshezi oludalwa yi-Blue Marble Ice Cream kanye nesiphuzo esiphundu esivela kuMah-Ze-Dahr Bakery. Iziphuzo ze-Espresso zizolandela futhi, kusukela kumshini wokuqala we-cappuccino owenzelwe injongo.

Enye i-Mint twist: izinsizakalo zamadoda nabesifazane. Zidalwa ngu-Birchbox, isiteji esitholakalayo sokuthola ubuhle, ukuhlanza nemikhiqizo yokuphila.

I-Price Point

I-JetBlue ayisenzi amathambo mayelana neqhinga layo lokuncintisana. Umthwali wesitimela uthemba ukugibela abagibeli njengamanje bakhokhela amanani aphezulu ngenkonzo ye-premium. Izinga lokuqala laqala ngo-$ 499 futhi $ 599 ngayinye indlela zizohamba ngokucacile ukuze zifeze lowo mgomo.

Ekumemezeleni umkhiqizo ekuwa kuka-2013, umengameli we-JetBlue no-CEO uDave Barger bathi iMin izogcwalisa i-niche engakusiza. Okusho ukuthi, "ikhasimende elifuna ukujabulela insizakalo yokuqala yokulinganisa ngendlela ehlukile futhi engabizi."

Uthe, "Sikholelwa ukuthi i-Mint ingcono kunezinye izinsizakalo zezinkampani zokuqala zezindiza, futhi ngezinkampani ezenza ukuba kufinyeleleke kuwo wonke umuntu, sicabanga ukuthi i-Mint izoba yisinqumo esicacile kumakhasimende asuka ezweni lonke."

Ukuthuthukiswa Okuyisisekelo

Ngaphezu kokucushwa kwe-Mint, i-Airbus A321 entsha ye-JetBlue izofaka ukuthuthukiswa kumkhiqizo oyinhloko womthwali.

Zihlanganisa ukuklanywa kwesitulo esisha, izikrini ezinkulu zomuntu kanye nezimboni zamandla kanye nomnikazi wesiphuzo.

Abagibeli emigwaqweni yaseNew York-Los Angeles / iSan Francisco bayothokozela futhi emakethe. Lesi yisiteshi sokuzimela esigcwele ukudla okulula, iziphuzo ezithambile namanzi. Ivulekile kulo lonke indiza.

Enye i-perk yabo bonke abagibeli: i-Fly-Fi yamahhala, isizukulwane esilandelayo se-Wi-Fi esheshayo esithembisa izisindo zokulanda ezilingana nalabo abasemhlabathini.

I-line izobe isebenzela izindiza ezindiza ezincane eziyisi-11 A321 ekuqaleni kuka-2015.